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all.org website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 103 checks

This review found 39 issues worth fixing on all.org, 12 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.2 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.1 s
May 30, 20263.0 s
Jun 6, 20262.9 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20263.2 s
Jul 11, 20263.6 s
Jul 18, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.4 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
220 ms93 msMay 16Oct 24148 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026177 ms
May 23, 2026139 ms
Jun 6, 2026160 ms
Sep 26, 2026205 ms
Oct 3, 2026173 ms
Oct 10, 2026133 ms
Oct 17, 2026108 ms
Oct 24, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix47
  • Reduce unused JavaScript

    2.7 s · 509 KiB

    About 509 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Improve image delivery

    2.1 s · 779 KiB

    8 images could be 779 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    2.5 s · 354 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (354 KiB).

  • Render-blocking requests

    1.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused CSS

    750 ms · 120 KiB

    About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (givecloud.co, Google Tag Manager and New Relic and others), adding 1.1 MB and 483 ms of main-thread time.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 347 ms. During a long task the page ignores taps.

  • givecloud.co adds 290 ms

    290 ms

    givecloud.co costs a phone 290 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 686 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • pantheonsite.io adds 0 ms

    0 ms

    pantheonsite.io costs a phone 0 ms of main-thread work and 338 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 18.9 s

    18.9 s

    Your largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.213

    0.213

    The layout shifts by 0.213 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 421 ms

    421 ms

    Scripts block taps and scrolling for 421 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix58
  • Page weight: 3.1 MB in 66 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 66 requests on a phone: images 1.4 MB (10), scripts 1.1 MB (23) and fonts 366 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 5 images far larger than shown

    73 KiB

    5 images are downloaded at several times the size a phone draws them, for example CLSPblog_FamilyTeaching_930x620.jpg at 930 px wide, shown at 306 px. Resized copies would save about 73 KiB.

  • About 0.9 g of CO₂ per visit

    0.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.87 g of CO₂e: 104.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

2 to fixGoogle 9496
  • Links must have discernible text (12 elements)

    Links must have discernible text: 12 elements on the page fail this check, rated serious by axe-core.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“American Life League” and “MORE PRO-LIFE MEDIA”). One clear main headline is easier for people and search engines.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 87 internal links, 22 external

    The homepage links to 87 pages on all.org and 22 external pages.

7 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “The American Life League is the oldest Catholic grassroots pro-life organization in the US, defending the sacredness of…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “American Life League | Pro-life | Education”.

  • Canonical URL set

    The canonical URL is https://all.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://all.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (591 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 4 pages without a meta description

    /wednesday-stopp-report, /learn, /stopp and /clsp have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /category/guest-commentary, /category/pro-life-this-week, /category/interviews and /category/press-releases use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /judie-brown-commentary has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://www.campusforlife.org/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (all.org).

  • Valid certificate (66 days left)

    The certificate from Let's Encrypt · YR2 verifies for all.org and is valid for another 66 days.

  • http:// redirects to https

    http://all.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (38 internal, 11 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    all.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    all.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    all.org was registered in Apr 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2028

    all.org is registered until Apr 2028.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 424 words of copy

    The homepage carries about 424 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “SHOP”, “LEARN MORE” and “Learn more”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be all.org is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:servers.mcsv.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.wp-tools-gravity-forms-divi-module 9.1.0 → 9.1.1

Stack

CMS
WordPress 7.1
Framework
jQuery
Analytics
Google Analytics
Hosting
Fastly

Hiring

Hiring
1 open role
Job board
careers page

Company

Founded
1979
Headquarters
Stafford

Upkeep, stack, hiring and company data from programmable.info

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