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alliedmarine.com website review

Visit site (opens in a new tab)Reviewed 19 October 202641 issues · 97 checks

This review found 41 issues worth fixing on alliedmarine.com, 18 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s2.6 sApr 25Oct 102.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.7 s
May 2, 20263.6 s
May 9, 20263.6 s
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.5 s
Jun 13, 20263.1 s
Jun 20, 20262.8 s
Jun 27, 20263.0 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
269 ms145 msApr 25Oct 10182 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026230 ms
May 2, 2026227 ms
May 9, 2026249 ms
May 16, 2026254 ms
May 23, 2026252 ms
May 30, 2026255 ms
Jun 6, 2026236 ms
Jun 13, 2026212 ms
Jun 20, 2026173 ms
Jun 27, 2026171 ms
Jul 4, 2026162 ms
Jul 11, 2026162 ms
Jul 18, 2026164 ms
Jul 25, 2026175 ms
Aug 1, 2026179 ms
Aug 8, 2026183 ms
Aug 15, 2026192 ms
Aug 22, 2026172 ms
Aug 29, 2026171 ms
Sep 5, 2026171 ms
Sep 12, 2026159 ms
Sep 19, 2026162 ms
Sep 26, 2026177 ms
Oct 3, 2026185 ms
Oct 10, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of alliedmarine.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alliedmarine.com at 0.7 s0.7 s
  2. alliedmarine.com at 1.4 s1.4 s
  3. alliedmarine.com at 2.1 s2.1 s
  4. alliedmarine.com at 2.8 s2.8 s
  5. alliedmarine.com at 3.5 s3.5 s
  6. alliedmarine.com at 4.3 s4.3 s
  7. alliedmarine.com at 5.0 s5.0 s
  8. alliedmarine.com at 5.7 s5.7 s

alliedmarine.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix38
  • Reduce unused JavaScript

    4.8 s · 985 KiB

    About 985 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    2.1 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Use efficient cache lifetimes

    1.3 s · 405 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (405 KiB).

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and jam.dev and others), adding 2.1 MB and 1.4 s of main-thread time.

  • Improve image delivery

    750 ms · 246 KiB

    5 images could be 246 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 593 ms

    593 ms

    Google Tag Manager costs a phone 593 ms of main-thread work and 533 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 504 ms

    504 ms

    Google CDN costs a phone 504 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 120 KiB

    About 120 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,116 HTML elements

    The page has 2,116 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • jam.dev adds 64 ms

    64 ms

    jam.dev costs a phone 64 ms of main-thread work and 696 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 228 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    200 ms · 9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.9 s

    8.9 s

    The first text or image appears after 8.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.4 s

    24.4 s

    Your largest element takes 24.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 757 ms

    757 ms

    Scripts block taps and scrolling for 757 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

5 checks passed
  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 230 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 5.5 MB in 116 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 116 requests on a phone: images 2.8 MB (36), scripts 2.1 MB (39) and other files 370 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    bahamas-min.jpeg.webp weighs 793 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    Banner_Allied_Marine_Invite_FLIBS.png.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    20 KiB

    1 image is downloaded at several times the size a phone draws it, for example Banner_Allied_Marine_Invite_FLIBS.png.webp at 1,200 px wide, shown at 350 px. Resized copies would save about 20 KiB.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fixGoogle 9189
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • 29 links without text

    29 visible links have no text or label, so screen readers cannot say where they go.

  • 24 form fields without a label

    24 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (3 elements)

    Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • 4 H1 headlines

    There are 4 <h1> headlines (“YOUR NEXT CHAPTER AWAITS.”, “Sign In” and “Forgot Username”). One clear main headline is easier for people and search engines.

  • 199 internal links, 7 external

    The homepage links to 199 pages on alliedmarine.com and 7 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Yacht Broker since 1945, Allied Marine offers yachts for sale and boats for sale near you. Megayachts, Yachts, Sportfis…”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Allied Marine Yacht Sales- Home”.

  • Canonical URL set

    The canonical URL is https://alliedmarine.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://alliedmarine.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,203 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 134 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    48 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 182 days; one year is the recommended minimum.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://alliedmarine.com/sold-yachts/.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alliedmarine.com).

  • Valid certificate (38 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for alliedmarine.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://alliedmarine.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 9 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 73 days

    alliedmarine.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    alliedmarine.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alliedmarine.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 30 years old

    30 years

    alliedmarine.com was registered in May 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 18-field form

    Your longest form asks for 18 fields (14 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,328 words of copy

    The homepage carries about 1,328 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “RESERVE YOUR PRIVATE VIEWING”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Contact Us”, “RESERVE YOUR PRIVATE VIEWING” and “Talk to an Advisor”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be alliedmarine.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:93.43.1.52/32 include:spf.protection.outlook.com include:spf.constantcontact.com include:smtp.triboo.it incl…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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