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allpetsolutions.co.uk website review
Visit site (opens in a new tab)Reviewed 11 November 202632 issues · 83 checks
This review found 32 issues worth fixing on allpetsolutions.co.uk, 9 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,769 of 108,858 reviewed websitesbeats 77%
- #12,885 of 61,765 online storesbeats 73%
- #12,515 of 56,365 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 135 ms |
| May 30, 2026 | 139 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 149 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 147 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 150 ms |
| Aug 29, 2026 | 147 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 146 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 127 ms |
| Nov 7, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
Speed
Reduce unused JavaScript
4.9 s · 910 KiBAbout 910 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.
Use efficient cache lifetimes
1.4 s · 253 KiB16 files are served with short cache lifetimes, so returning visitors download them again (253 KiB).
Reduce unused CSS
1.1 s · 237 KiBAbout 237 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Feefo.com and Klaviyo and others), adding 2.2 MB and 715 ms of main-thread time.
Improve image delivery
632 KiB16 images could be 632 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
YouTube adds 416 ms
416 msYouTube costs a phone 416 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Minify JavaScript
300 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,681 HTML elements
The page has 2,681 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Feefo.com adds 79 ms
79 msFeefo.com costs a phone 79 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 55 ms
55 msLoyaltyLion costs a phone 55 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 23.4 s
23.4 sYour largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “AllPetSolutions luxury grey plush dog bed with raised sides…”.
Time to Interactive: 23.6 s
23.6 sThe page becomes fully interactive after 23.6 s. Good is under 3.8 s.
First Contentful Paint: 6.3 s
6.3 sThe first text or image appears after 6.3 s on a phone. Good is under 1.8 s.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 135 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 369 ms
369 msReal visitors wait 369 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 93 ms
93 msScripts block the page for only 93 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 304 requests
4.2 MBYour homepage downloads 4.2 MB in 304 requests on a phone: scripts 2.0 MB (108), other files 919 KiB (150) and images 777 KiB (23). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
greendeluxbed1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.2 g of CO₂ per visit
1.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “Online Pet Supplies, Cat & Dog Beds plus accessories – AllPetSolutions”.
Meta description is long (163 characters)
Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
197 internal links, 8 external
The homepage links to 197 pages on allpetsolutions.co.uk and 8 external pages.
5 checks passed
One H1 headline
Your main headline reads: “AllPetSolutions”.
Canonical URL set
The canonical URL is https://www.allpetsolutions.co.uk/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.allpetsolutions.co.uk/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,021 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.allpetsolutions.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Cannot call lion.init more than once”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
24 of 27 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 531 words of copy
The homepage carries about 531 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the sale”.
13 calls to action
The homepage has 13 calls to action, for example “Track My Order”, “Track My Order icon-chevron” and “Shop the sale”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block, 1 customer or partner logo and 1 trust badge.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
21 cookies set on arrival
21Opening the homepage sets 21 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at allpetsolutions.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Klaviyo Email Marketing Sms · Loyalty Rewards And Referrals · Seal Subscriptions · Avada Seo Suite · Gdpr Backpack · Restockrocket · returngo.ai
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on allpetsolutions.co.uk, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.