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allrealnutrition.com website review

Visit site (opens in a new tab)Reviewed 11 November 202618 issues · 74 checks

This review found 18 issues worth fixing on allrealnutrition.com, 4 of them high impact, across 74 checks. The most urgent: hidden but focusable. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.2 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.0 s
Oct 10, 20261.7 s
Oct 17, 20261.5 s
Oct 24, 20261.3 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
147 ms121 msMay 23Nov 7126 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026125 ms
May 30, 2026129 ms
Jun 6, 2026133 ms
Jun 13, 2026136 ms
Jun 20, 2026137 ms
Jun 27, 2026130 ms
Jul 4, 2026125 ms
Jul 11, 2026125 ms
Jul 18, 2026124 ms
Jul 25, 2026126 ms
Aug 1, 2026125 ms
Aug 8, 2026131 ms
Aug 15, 2026134 ms
Aug 22, 2026134 ms
Aug 29, 2026136 ms
Sep 5, 2026137 ms
Sep 12, 2026139 ms
Sep 19, 2026141 ms
Sep 26, 2026144 ms
Oct 3, 2026139 ms
Oct 10, 2026137 ms
Oct 17, 2026134 ms
Oct 24, 2026132 ms
Oct 31, 2026129 ms
Nov 7, 2026126 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of allrealnutrition.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. allrealnutrition.com at 0.5 s0.5 s
  2. allrealnutrition.com at 1.1 s1.1 s
  3. allrealnutrition.com at 1.6 s1.6 s
  4. allrealnutrition.com at 2.1 s2.1 s
  5. allrealnutrition.com at 2.6 s2.6 s
  6. allrealnutrition.com at 3.2 s3.2 s
  7. allrealnutrition.com at 3.7 s3.7 s
  8. allrealnutrition.com at 4.2 s4.2 s

Speed

4 to fix69
  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Improve image delivery

    350 ms · 73 KiB

    9 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Render-blocking requests

    350 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Reduce unused JavaScript

    270 ms · 64 KiB

    About 64 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and loox.io and others), adding 415 KiB and 213 ms of main-thread time.

  • Use efficient cache lifetimes

    200 ms · 29 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Legacy JavaScript

    150 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 813 ms of it running JavaScript. That is comfortably low.

  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “All Real cashew cookie dough protein bar with cashews and c…”.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 125 ms to 126 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 113 ms

    113 ms

    Real visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 488 ms

    488 ms

    Real visitors wait 488 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 33% faster for real visitors

    -33%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 18 ms

    18 ms

    Scripts block the page for only 18 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.3 MB in 236 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 236 requests on a phone: other files 778 KiB (107), scripts 574 KiB (65) and images 497 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (13 elements)

    All page content should be contained by landmarks: 13 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 44 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 52 internal links, 11 external

    The homepage links to 52 pages on allrealnutrition.com and 11 external pages.

8 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Natural protein bars made in Kerry. Irish grass-fed milk protein, 16g per 50g bar and 12 ingredients or fewer. Shipped …”.

  • One H1 headline

    Your main headline reads: “All Real Nutrition Protein Bars”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “All Real Nutrition | Natural Irish Grass-Fed Protein Bars”.

  • Canonical URL set

    The canonical URL is https://allrealnutrition.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://allrealnutrition.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (919 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://allrealnutrition.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://allrealnutrition.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 2 linked pages hidden from search

    https://allrealnutrition.com/a/loop_subscriptions/customer and https://allrealnutrition.com/customer_authentication/redirect are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages without a meta description

    https://allrealnutrition.com/a/loop_subscriptions/customer and https://allrealnutrition.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://allrealnutrition.com/a/loop_subscriptions/customer and https://allrealnutrition.com/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 10093
  • 18 small tap targets

    18 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 896 words of copy

    The homepage carries about 896 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop Bars”, “Shop now” and “Shop NOW”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks, 8 customer or partner logos, a star rating, 2 trust badges and “30,000+ HAPPY CUSTOMERS”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 5 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at allrealnutrition.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Simple Affiliate · Microsoft Clarity · Klaviyo Email Marketing Sms · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 18 issues on allrealnutrition.com, including 9 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
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