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almega.se website review

Visit site (opens in a new tab)Reviewed 19 October 202629 issues · 96 checks

This review found 29 issues worth fixing on almega.se, 12 of them high impact, across 96 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.0 sApr 25Oct 101.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.6 s
May 2, 20261.7 s
May 9, 20261.6 s
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
112 ms101 msApr 25Oct 10111 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026104 ms
May 2, 2026104 ms
May 9, 2026102 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 13, 2026103 ms
Jun 20, 2026103 ms
Jun 27, 2026102 ms
Jul 4, 2026103 ms
Jul 11, 2026104 ms
Jul 18, 2026105 ms
Jul 25, 2026108 ms
Aug 1, 2026108 ms
Aug 8, 2026105 ms
Aug 15, 2026103 ms
Aug 22, 2026103 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026104 ms
Sep 19, 2026105 ms
Sep 26, 2026106 ms
Oct 3, 2026109 ms
Oct 10, 2026111 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix68
  • Use efficient cache lifetimes

    1.8 s · 367 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (367 KiB).

  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Reduce unused JavaScript

    900 ms · 274 KiB

    About 274 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

  • 1,679 HTML elements

    The page has 1,679 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Clarity and cookiehub.eu and others), adding 356 KiB and 348 ms of main-thread time.

  • Reduce unused CSS

    200 ms · 45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

  • Improve image delivery

    18 KiB

    1 image could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 557 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Cookies vi använder på webbplatsen är uppdelade i kategorie…”.

  • Time to Interactive: 7.9 s

    7.9 s

    The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

  • Speed Index: 6.0 s

    6.0 s

    Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 104 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 115 ms

    115 ms

    Real visitors wait 115 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 793 ms

    793 ms

    Real visitors wait 793 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.066

    0.066

    The layout barely moves while loading (CLS 0.066, good is under 0.1).

  • Total Blocking Time: 40 ms

    40 ms

    Scripts block the page for only 40 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 977 KiB in 44 requests

    977 KiB

    Your homepage downloads 977 KiB in 44 requests on a phone: scripts 653 KiB (20), images 138 KiB (7) and fonts 83 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8492
  • Certain ARIA roles must be contained by particular parents (2 elements)

    Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is short (18 characters)

    Your title is only 18 characters: “Startsida | Almega”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found ((untyped), BreadcrumbList, ImageObject and WebPage) but with 1 problem, for example “block has no @type”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 89 internal links, 22 external

    The homepage links to 89 pages on almega.se and 22 external pages.

6 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Välkommen till Almega, Sveriges ledande arbetsgivarorganisation inom tjänstesektorn. Kollektivavtal, rådgivning, näring…”.

  • One H1 headline

    Your main headline reads: “Hur god är er beredskap?”.

  • Canonical URL set

    The canonical URL is https://www.almega.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.almega.se/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,466 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 2 pages without a meta description

    /mina-sidor and /om-almega/almegas-styrelse have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /arbetsgivarguiden, whose canonical is /om-arbetsgivarguiden. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /kontakt has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 19 small tap targets

    19 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://almegautbildning.se/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (almega.se).

  • Valid certificate (138 days left)

    The certificate from DigiCert Inc · RapidSSL TLS RSA CA G1 verifies for almega.se and is valid for another 138 days.

  • http:// redirects to https

    http://almega.se redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    almega.se has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,445 words of copy

    The homepage carries about 1,445 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:158.105.20.4 ip4:212.116.87.240 ip4:194.68.222.164 ip4:83.140.23.0/24 ip4:85.112.171.16/28 a:support.multine…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.9.5; the current release is 7.1.3.

Stack

CMS
WordPress 6.9.5
Framework
React
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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