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aloecure.com website review
Visit site (opens in a new tab)Reviewed 11 November 202642 issues · 93 checks
This review found 42 issues worth fixing on aloecure.com, 12 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #88,226 of 108,808 reviewed websitesbeats 16%
- #54,196 of 61,757 online storesbeats 10%
- #50,416 of 56,345 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 113 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 116 ms |
| Jun 13, 2026 | 114 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 119 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 114 ms |
| Aug 15, 2026 | 127 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 136 ms |
| Oct 10, 2026 | 134 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 129 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
980 ms · 290 KiBAbout 290 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 980 ms faster on a phone.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Klaviyo and others), adding 1.3 MB and 582 ms of main-thread time.
Render-blocking requests
300 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Google CDN adds 231 ms
231 msGoogle CDN costs a phone 231 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 947 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,611 HTML elements
The page has 1,611 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Stamped.io adds 84 ms
84 msStamped.io costs a phone 84 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
50 ms · 64 KiB2 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
Use efficient cache lifetimes
73 KiB11 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.27
0.27For real visitors the layout shifts by 0.27 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 10.6 s
10.6 sYour largest element takes 10.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 5.0 s
5.0 sThe first text or image appears after 5.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 11.1 s
11.1 sThe page becomes fully interactive after 11.1 s. Good is under 3.8 s.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
43 images without width and height
43 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 113 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 127 ms
127 msReal visitors wait 127 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 794 ms
794 msReal visitors wait 794 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 113 ms
113 msScripts block the page for only 113 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.04
0.04The layout barely moves while loading (CLS 0.04, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 181 requests
2.3 MBYour homepage downloads 2.3 MB in 181 requests on a phone: scripts 863 KiB (63), other files 805 KiB (87) and images 337 KiB (11). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
227 KiB2 images are downloaded at several times the size a phone draws them, for example 183958_6720892960925.jpg at 700 px wide, shown at 50 px. Resized copies would save about 227 KiB.
2 images in older formats
2 images (238 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 77.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
12 images without alt text
12 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (51 elements)
All page content should be contained by landmarks: 51 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
33 links without text
33 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://aloecure.com/search?q={search_term_string}")”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
86 internal links, 10 external
The homepage links to 86 pages on aloecure.com and 10 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “AloeCure runs organically certified aloe farms and processes within 12 hours of harvest to deliver customers the highes…”.
Title: 41 characters
Your title is a healthy 41 characters: “AloeCure Pure Aloe Vera Based Supplements”.
Canonical URL set
The canonical URL is https://aloecure.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aloecure.com/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
48%The HTML your server sends has 857 of the 1,802 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://aloecure.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://aloecure.com/collections/shop, https://aloecure.com/pages/team-members, https://aloecure.com/pages/subscribe and https://aloecure.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://aloecure.com/collections/skin-care and https://aloecure.com/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17502840&tm=shpfy_ui&Ver=2&mid=9dd85e97-d57d-4e7f-99bc-fb7d5a9db1be&bo=1&sid=aada6370de0611f1b90e956c741bf7ec&vid=aada77c0de0611f1964ce7e62c0f9006&vids=1&msclkid=N&pi=.
6 small tap targets
6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,802 words of copy
The homepage carries about 1,802 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop by category”.
12 calls to action
The homepage has 12 calls to action, for example “Shop Categories”, “Shop All” and “Subscribe & Save”.
12 short forms
12 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at aloecure.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · rechargecdn.com · adroll.com · electricsms.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Mercer Island
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on aloecure.com, including 16 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.