aloha.com website review

Not measured in this review.

• Real-user TTFB: 884 ms

  884 ms

  Real visitors wait 884 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) held steady for real visitors

  -3%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.4 MB

  5.4 MB

  Your homepage downloads 5.4 MB on a phone, 1.7 MB of it images (32%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Fall_BOGO_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (3)

• 1 image far larger than shown

  144 KiB

  1 image is downloaded at several times the size a phone draws it, for example Logo.svg at 3,760 px wide, shown at 120 px. Resized copies would save about 144 KiB.

  Elements (1)

• 5 images in older formats

  5 images (418 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (5)

• 2 images below the first screen load straight away

  2 images further down the page (139 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (2)

• About 1.5 g of CO₂ per visit

  1.54 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 17 text elements with low contrast

  17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Elements must only use permitted ARIA attributes (1 element)

  Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• All page content should be contained by landmarks (4 elements)

  All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (1 element)

  ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• No H1 headline

  There is no <h1>, so neither visitors nor Google get a clear main headline.

• Meta description is long (239 characters)

  Your meta description is 239 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 115 internal links, 14 external

  The homepage links to 115 pages on aloha.com and 14 external pages.

• 1 linked page hidden from search

  /collections/last-chance-savings is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 3 pages without an H1

  /products/gift-card, /pages/refer-a-friend and /pages/about-us-our-mission have no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page slow to respond

  /pages/about-us-our-mission took over 3 s to send its HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=148020299&tm=gtm002&Ver=2&mid=6e299d97-b425-4171-9464-05e2b007b4a2&bo=1&sid=8442fb40d7c111f1a0fdd5709b74fa8d&vid=844314e0d7c111f18d21e19929619a28&vids=1&msclkid=N&gtm_.

• 5 JavaScript errors while loading

  5 errors were logged to the browser console while the page loaded, for example “[splide] Already mounted!”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  aloha.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  aloha.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 976 words of copy

  The homepage carries about 976 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• Email authentication score: 95/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 10 trackers load before any consent

  10

  Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 37 cookies set on arrival

  37

  Opening the homepage sets 37 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 65 other companies contacted

  Loading the homepage contacts 65 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.