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alpha-h.com website review

Visit site (opens in a new tab)Reviewed 19 October 202646 issues · 108 checks

This review found 46 issues worth fixing on alpha-h.com, 16 of them high impact, across 108 checks. The most urgent: page weight: 48.3 MB in 376 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sApr 25Oct 102.5 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.8 s
May 2, 20261.9 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.1 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
243 ms180 msApr 25Oct 10231 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026195 ms
May 2, 2026196 ms
May 9, 2026196 ms
May 16, 2026188 ms
May 23, 2026187 ms
May 30, 2026188 ms
Jun 6, 2026190 ms
Jun 13, 2026212 ms
Jun 20, 2026211 ms
Jun 27, 2026210 ms
Jul 4, 2026211 ms
Jul 11, 2026204 ms
Jul 18, 2026207 ms
Jul 25, 2026203 ms
Aug 1, 2026196 ms
Aug 8, 2026196 ms
Aug 15, 2026190 ms
Aug 22, 2026196 ms
Aug 29, 2026204 ms
Sep 5, 2026211 ms
Sep 12, 2026220 ms
Sep 19, 2026228 ms
Sep 26, 2026229 ms
Oct 3, 2026236 ms
Oct 10, 2026231 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of alpha-h.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alpha-h.com at 1.1 s1.1 s
  2. alpha-h.com at 2.1 s2.1 s
  3. alpha-h.com at 3.2 s3.2 s
  4. alpha-h.com at 4.2 s4.2 s
  5. alpha-h.com at 5.3 s5.3 s
  6. alpha-h.com at 6.4 s6.4 s
  7. alpha-h.com at 7.4 s7.4 s
  8. alpha-h.com at 8.5 s8.5 s

alpha-h.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix30
  • Reduce unused JavaScript

    1.3 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.

  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 11.8 s

    A phone's processor spends 11.8 s on main-thread work while loading, 4.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,337 HTML elements

    The page has 3,337 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Klaviyo and others), adding 2.3 MB and 1.8 s of main-thread time.

  • Use efficient cache lifetimes

    650 ms · 601 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (601 KiB).

  • Reduce unused CSS

    750 ms · 167 KiB

    About 167 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 582 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 434 ms

    434 ms

    Google Tag Manager costs a phone 434 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ContentSquare adds 403 ms

    403 ms

    ContentSquare costs a phone 403 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 249 ms

    249 ms

    Klaviyo costs a phone 249 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 199 ms

    199 ms

    rebuyengine.com costs a phone 199 ms of main-thread work and 456 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 204 ms

    204 ms

    Yotpo costs a phone 204 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    159 KiB

    9 images could be 159 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    76 KiB

    Polyfills for old browsers add 76 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 37.7 s

    37.7 s

    Your largest element takes 37.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “02_Loyalty_Mobile_750x1360_4e59f5a4-bc65-492f-8fd1-1e567d14…”.

  • Speed Index: 15.9 s

    15.9 s

    Visually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 49.1 s

    49.1 s

    The page becomes fully interactive after 49.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.6 s

    1.6 s

    Scripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 278 ms

    278 ms

    Real visitors wait 278 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 195 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix36
  • Page weight: 48.3 MB in 376 requests

    48.3 MB

    Your homepage downloads 48.3 MB in 376 requests on a phone: media 32.5 MB (10), images 11.2 MB (45) and scripts 3.3 MB (140). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Midnight_Retinal_D2C_Images_1.svg weighs 677 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    Frame_4_a0d5c5e2-d9ed-4b1c-8d5c-e8f427663910.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    129 KiB

    1 image is downloaded at several times the size a phone draws it, for example Midnight_Retinal_D2C_Images_1.svg at 1,100 px wide, shown at 330 px. Resized copies would save about 129 KiB.

  • 1 image in older formats

    1 image (106 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 13.7 g of CO₂ per visit

    13.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.70 g of CO₂e: 1644.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8991
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8585
  • 8 H1 headlines

    There are 8 <h1> headlines (“”, “93%” and “83%”). One clear main headline is easier for people and search engines.

  • Meta description is long (232 characters)

    Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 190 internal links, 8 external

    The homepage links to 190 pages on alpha-h.com and 8 external pages.

5 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “Alpha-H Skincare Australia | Official Website”.

  • Canonical URL set

    The canonical URL is https://alpha-h.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://alpha-h.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,345 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /pages/find-your-liquid-gold-match has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 16 small tap targets

    16 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alpha-h.com).

  • Valid certificate (69 days left)

    The certificate from Let's Encrypt · YE1 verifies for alpha-h.com and is valid for another 69 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://alpha-h.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    alpha-h.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alpha-h.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    alpha-h.com was registered in Sep 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    alpha-h.com is registered until Sep 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,505 words of copy

    The homepage carries about 1,505 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN NOW”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop”, “Shop All” and “Mini Shop”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 61 testimonial or review blocks and 5 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:u3102011.wl012.sendgrid.net include:shops.shopify.com include:mailgun…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 68 other companies contacted

    Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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