alpha.pet website review

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 1.2 s.

Your mobile performance score is 76 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

About 319 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

3 third-party services load with your homepage (Google Tag Manager, Usercentrics CMP and Google Analytics), adding 574 KiB and 681 ms of main-thread time.

Google Tag Manager costs a phone 341 ms of main-thread work and 272 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Usercentrics CMP costs a phone 283 ms of main-thread work and 279 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.

About 55 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).

3 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hund steht auf einem Felsen und schaut auf einen bergumrand…”.

The page becomes fully interactive after 7.6 s. Good is under 3.8 s.

Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 86 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image is downloaded at several times the size a phone draws it, for example shutterstock_1793264602_web-743x1320-743x1320.webp at 1,279 px wide, shown at 390 px. Resized copies would save about 18 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 42.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 9 characters: “Alpha.pet”. Between 30 and 65 characters leaves room to say what you do and for whom.

No XML sitemap at https://www.alpha.pet/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at alpha.pet/robots.txt, the first file search crawlers ask for.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 55 pages on alpha.pet and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/de/presse is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/de and /en all use the title “Alpha.pet”. Search engines can't tell which page to show for a search, so each competes with the others.

/de/presse, /de/investorrelations/investor-relations-uebersicht and /de/agb have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

Opening https://alpha.pet goes through 2 redirects before the homepage loads.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

alpha.pet has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

alpha.pet's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 447 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 3 cookies (measured from a US location before any click).

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.