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alphaiwp.com website review

Visit site (opens in a new tab)Reviewed 29 October 202620 issues · 96 checks

This review found 20 issues worth fixing on alphaiwp.com, 5 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.2 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.0 s
Aug 1, 20261.8 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.6 s
Aug 29, 20262.2 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
138 ms66 msMay 9Oct 2488 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202674 ms
May 16, 202678 ms
May 23, 202685 ms
Jun 6, 2026116 ms
Jun 13, 2026122 ms
Jun 20, 2026111 ms
Jun 27, 2026122 ms
Jul 4, 2026121 ms
Jul 11, 2026130 ms
Jul 18, 2026121 ms
Jul 25, 202699 ms
Aug 1, 202696 ms
Aug 8, 202683 ms
Aug 15, 202682 ms
Aug 22, 202682 ms
Aug 29, 2026103 ms
Sep 5, 2026114 ms
Sep 12, 2026124 ms
Sep 19, 2026130 ms
Sep 26, 202698 ms
Oct 3, 202675 ms
Oct 10, 202675 ms
Oct 17, 202677 ms
Oct 24, 202688 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

92
  • Improve image delivery

    150 ms · 30 KiB

    1 image could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    20 KiB

    About 20 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Google Fonts), adding 52 KiB and 0 ms of main-thread time.

3 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.2 s

    A phone's processor spends 0.2 s on main-thread work while loading, 31 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 74 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 90 ms

    90 ms

    Real visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 3.2 s

    3.2 s

    The page is fully interactive after 3.2 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.8 s

    1.8 s

    Visually, the page fills in at 1.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (204 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.2 g of CO₂ per visit

    0.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.16 g of CO₂e: 19.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 592 KiB in 15 requests

    592 KiB

    Your homepage downloads 592 KiB in 15 requests on a phone: images 298 KiB (7), fonts 245 KiB (4) and HTML 41 KiB (1). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8989
  • Orphan list items

    Some list items are not inside a list.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 checks passed
  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 65 internal links, 7 external

    The homepage links to 65 pages on alphaiwp.com and 7 external pages.

8 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Alpha Insulation & Waterproofing offers commercial insulation and waterproofing services with 30+ years of experience. …”.

  • One H1 headline

    Your main headline reads: “Industry-Leading Solutions in Waterproofing & Firestopping”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “Commercial Insulation and Waterproofing Services | Learn More”.

  • Canonical URL set

    The canonical URL is https://www.alphaiwp.com/.

  • Structured data in place

    Structured data found: HomeAndConstructionBusiness, ImageObject, Organization, Place and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alphaiwp.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (450 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (81 KiB, 225 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9283
  • 21 small tap targets

    21 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://alphaiwp.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alphaiwp.com).

  • Valid certificate (31 days left)

    The certificate from Let's Encrypt · YE1 verifies for alphaiwp.com and is valid for another 31 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    alphaiwp.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    alphaiwp.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 20 years old

    20 years

    alphaiwp.com was registered in Sep 2006 through GoDaddy Corporate Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    alphaiwp.com is registered until Sep 2027.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 309 words of copy

    The homepage carries about 309 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:us._netblocks.mimecast.com include:spf.US.exclaimer.net ~all”.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.sticky-menu-or-anything-on-scroll 2.1.1 → 2.36

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WP Engine

Upkeep, stack, hiring and company data from programmable.info

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