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alphalion.com website review

Visit site (opens in a new tab)Reviewed 3 November 202622 issues · 81 checks

This review found 22 issues worth fixing on alphalion.com, 7 of them high impact, across 81 checks. The most urgent: page weight: 4.8 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Alpha Lion

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.1 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
193 ms142 msMay 16Oct 31180 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026148 ms
May 23, 2026151 ms
May 30, 2026153 ms
Jun 6, 2026153 ms
Jun 13, 2026154 ms
Jun 20, 2026154 ms
Jun 27, 2026157 ms
Jul 4, 2026161 ms
Jul 11, 2026162 ms
Jul 18, 2026162 ms
Jul 25, 2026162 ms
Aug 1, 2026160 ms
Aug 8, 2026162 ms
Aug 15, 2026170 ms
Aug 22, 2026178 ms
Aug 29, 2026182 ms
Sep 5, 2026187 ms
Sep 12, 2026185 ms
Sep 19, 2026184 ms
Sep 26, 2026183 ms
Oct 3, 2026184 ms
Oct 10, 2026186 ms
Oct 17, 2026182 ms
Oct 24, 2026180 ms
Oct 31, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

2 to fix100
  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 148 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 827 ms

    827 ms

    Real visitors wait 827 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Images and page weight

2 to fix60
  • Page weight: 4.8 MB

    4.8 MB

    Your homepage downloads 4.8 MB on a phone, 1,009 KiB of it images (21%). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    14 KiB

    1 image is downloaded at several times the size a phone draws it, for example Alpha_Lion_Logo_Hi_Res_3.webp at 520 px wide, shown at 154 px. Resized copies would save about 14 KiB.

  • 5 images in older formats

    5 images (481 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (153 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fix88
  • 21 tap targets too small

    21 tap targets are too small or too close together to hit reliably with a finger.

  • <dt> and <dd> elements must be contained by a <dl> (16 elements)

    <dt> and <dd> elements must be contained by a <dl>: 16 elements on the page fail this check, rated serious by axe-core.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (8 elements)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 8 elements on the page fail this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (46 elements)

    All page content should be contained by landmarks: 46 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix96
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 130 internal links, 0 external

    The homepage links to 130 pages on alphalion.com and 0 external pages.

7 checks passed
  • Meta description: 129 characters

    Your meta description is 129 characters: “Elevate your fitness game with Alpha Lion's high-performance supplements for superhumans. Shop now for the best quality…”.

  • One H1 headline

    Your main headline reads: “Alpha Lion”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “High Performance Supplements For Superhumans | Alpha Lion”.

  • Canonical URL set

    The canonical URL is https://www.alphalion.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.alphalion.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,418 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27035560&Ver=2&mid=8710c87c-d2db-45e0-8d39-9b65cb77cc9a&bo=1&sid=d9a5ef80d7c111f1b8f9f9e12f6d6844&vid=d9a61190d7c111f19055773de6d49372&vids=1&msclkid=N&pi=918639831&lg.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Mixpanel error: [flags] Failed to clear persisted variants from IndexedDB: SecurityError: Failed to execute 'open' on '…”.

2 checks passed
  • Tap targets are thumb-sized

    94 of 115 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (alphalion.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE2 verifies for alphalion.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://alphalion.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (40 internal, 0 external) answered without errors.

Domain and trust

  • DNSSEC is off

    alphalion.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    alphalion.com was registered in Jan 2000 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for alphalion.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jan 2031

    alphalion.com is registered until Jan 2031.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 655 words of copy

    The homepage carries about 655 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop All” and “SHOP NOW”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:sknmjwpfvu.powerspf.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 8 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 45 cookies set on arrival

    45

    Opening the homepage sets 45 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 72 other companies contacted

    Loading the homepage contacts 72 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
Webflow
E-commerce
Shopify

Hiring

Hiring
3 open roles
Teams
Marketing (3)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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