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altafiber.com website review

Visit site (opens in a new tab)Reviewed 3 November 202644 issues · 116 checks

This review found 44 issues worth fixing on altafiber.com, 19 of them high impact, across 116 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 16Oct 311.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
201 ms149 msMay 16Oct 31195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026155 ms
May 23, 2026157 ms
May 30, 2026157 ms
Jun 6, 2026159 ms
Jun 13, 2026162 ms
Jun 20, 2026162 ms
Jun 27, 2026162 ms
Jul 4, 2026163 ms
Jul 11, 2026163 ms
Jul 18, 2026163 ms
Jul 25, 2026168 ms
Aug 1, 2026170 ms
Aug 8, 2026176 ms
Aug 15, 2026180 ms
Aug 22, 2026182 ms
Aug 29, 2026185 ms
Sep 5, 2026185 ms
Sep 12, 2026184 ms
Sep 19, 2026185 ms
Sep 26, 2026186 ms
Oct 3, 2026185 ms
Oct 10, 2026186 ms
Oct 17, 2026187 ms
Oct 24, 2026193 ms
Oct 31, 2026195 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of altafiber.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. altafiber.com at 0.9 s0.9 s
  2. altafiber.com at 1.8 s1.8 s
  3. altafiber.com at 2.7 s2.7 s
  4. altafiber.com at 3.6 s3.6 s
  5. altafiber.com at 4.5 s4.5 s
  6. altafiber.com at 5.3 s5.3 s
  7. altafiber.com at 6.2 s6.2 s
  8. altafiber.com at 7.1 s7.1 s

altafiber.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix25
  • Reduce unused JavaScript

    37.5 s · 7.4 MB

    About 7.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 37.5 s faster on a phone.

  • Avoid multiple page redirects

    11.4 s

    The page goes through 1 redirect before it starts loading, costing about 11.4 s. Link and advertise the final URL directly.

  • Use efficient cache lifetimes

    4.7 s · 3.1 MB

    65 files are served with short cache lifetimes, so returning visitors download them again (3.1 MB).

  • Render-blocking requests

    5.7 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.

  • Reduce unused CSS

    4.5 s · 509 KiB

    About 509 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Main-thread work: 18.2 s

    A phone's processor spends 18.2 s on main-thread work while loading, 9.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • YouTube adds 1.1 s

    1.1 s

    YouTube costs a phone 1.1 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 25

    25/100

    Your mobile performance score is 25. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Google CDN and others), adding 6.6 MB and 3.5 s of main-thread time.

  • Google Tag Manager adds 993 ms

    993 ms

    Google Tag Manager costs a phone 993 ms of main-thread work and 852 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    900 ms · 77 KiB

    77 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 886 ms. During a long task the page ignores taps.

  • Google CDN adds 556 ms

    556 ms

    Google CDN costs a phone 556 ms of main-thread work and 816 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    493 KiB

    4 images could be 493 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • LivePerson adds 297 ms

    297 ms

    LivePerson costs a phone 297 ms of main-thread work and 646 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 277 ms

    277 ms

    Facebook costs a phone 277 ms of main-thread work and 256 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    54 KiB

    54 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 36.1 s

    36.1 s

    The first text or image appears after 36.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 83.3 s

    83.3 s

    Your largest element takes 83.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We go the extra mile. 100% Fiber Internet to your home. Pri…”.

  • Speed Index: 36.1 s

    36.1 s

    Visually, the page fills in at 36.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 116.3 s

    116.3 s

    The page becomes fully interactive after 116.3 s. Good is under 3.8 s.

  • Total Blocking Time: 4.1 s

    4.1 s

    Scripts block taps and scrolling for 4.1 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 195 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 199 ms

    199 ms

    Real visitors wait 199 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 429 ms

    429 ms

    Real visitors wait 429 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.039

    0.039

    The layout barely moves while loading (CLS 0.039, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 21.9 MB in 576 requests

    21.9 MB

    Your homepage downloads 21.9 MB in 576 requests on a phone: scripts 13.9 MB (189), images 2.7 MB (100) and fonts 2.1 MB (22). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (48 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (48 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 6.2 g of CO₂ per visit

    6.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.22 g of CO₂e: 746.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8891
  • Invalid ARIA attributes

    7 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (1 element).

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8385
  • Title is short (14 characters)

    Your title is only 14 characters: “altafiber Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 56 internal links, 16 external

    The homepage links to 56 pages on altafiber.com and 16 external pages.

6 checks passed
  • Meta description: 95 characters

    Your meta description is 95 characters: “altafiber is your hometown provider for high speed Fiber Internet, TV, and Home Phone services.”.

  • One H1 headline

    Your main headline reads: “100% Fiber Internet to your home.”.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.altafiber.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (771 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 4 pages share 2 titles

    / and /gotoresidential all use the title “altafiber Home”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /gotobusiness and /business use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /plans-and-pricing has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6576
  • 2 broken images

    2 images failed to load on a phone, for example https://insight.adsrvr.org/track/pxl/?adv=2svjdie&ct=0:ifwjpsa&fmt=3.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 22 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix83
  • 4 broken links to your own pages

    4 links from your homepage to your own site are broken, for example https://www.altafiber.com/gotoresidential (404).

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://my.altafiber.com/selfcare.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (altafiber.com).

  • Valid certificate (143 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for altafiber.com and is valid for another 143 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://altafiber.com redirects to the secure version.

Domain and trust

  • No CAA record

    altafiber.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    altafiber.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 5 years old

    5 years

    altafiber.com was registered in Apr 2021 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    altafiber.com is registered until Apr 2027.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 948 words of copy

    The homepage carries about 948 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL US”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Call Us” and “Shop Plans”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:161.155.0.0/16 ip4:167.89.100.33 include:spf.protection.outlook.com include:_spf1.altafiber.com include:_spf…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 13 trackers load before any consent

    13

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 8 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • It loads jQuery 1.11.0, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
Analytics
Google Tag Manager

Company

Employees
4,300
Founded
1873
Headquarters
Cincinnati

Upkeep, stack, hiring and company data from programmable.info

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