altas.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

Your mobile performance score is 73 (desktop: 86). Pages that score under 90 lose visitors before the first paint.

6 third-party services load with your homepage (website-files.com, Google Tag Manager and cloudfront.net and others), adding 2.5 MB and 308 ms of main-thread time.

website-files.com costs a phone 144 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 89 ms. During a long task the page ignores taps.

About 69 KiB of JavaScript is downloaded but never used on this page.

2 images could be 49 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

9 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Focus on Excellence We look at hundreds of businesses each …”.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Real visitors wait 828 ms for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 5.6 s. Good is under 3.8 s.

2 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.5 MB in 29 requests on a phone: images 1.9 MB (8), scripts 288 KiB (6) and fonts 278 KiB (11). Under 2 MB keeps phones on slow connections fast.

1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

4 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 5 characters: “Altas”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“Focus on Excellence”, “Start from a Position of Strength” and “Great People Make Great Partners”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.altas.com/sitemap.xml, so Google discovers your pages only by following links.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 54 pages on altas.com and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/about-us, /investing, /ownership, /businesses, /team and /altas-culture and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/contact-us has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

altas.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

altas.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

altas.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 282 words of visible text.

DMARC is set to p=none, so mail pretending to be altas.com is still delivered. Reports are on, so moving to quarantine is the next step.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.