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alterreny.com website review

Visit site (opens in a new tab)Reviewed 20 October 202636 issues · 82 checks

This review found 36 issues worth fixing on alterreny.com, 13 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.7 sMay 2Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.0 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.1 s
Jun 13, 20262.3 s
Jun 20, 20262.6 s
Jun 27, 20262.7 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.8 s
Aug 8, 20262.9 s
Aug 15, 20262.8 s
Sep 12, 20262.6 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
582 ms169 msMay 2Aug 15404 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026217 ms
May 9, 2026229 ms
May 16, 2026324 ms
May 23, 2026247 ms
May 30, 2026324 ms
Jun 6, 2026419 ms
Jun 20, 2026534 ms
Jun 27, 2026504 ms
Jul 4, 2026316 ms
Jul 11, 2026294 ms
Jul 18, 2026270 ms
Jul 25, 2026273 ms
Aug 1, 2026312 ms
Aug 8, 2026369 ms
Aug 15, 2026404 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of alterreny.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. alterreny.com at 0.7 s0.7 s
  2. alterreny.com at 1.4 s1.4 s
  3. alterreny.com at 2.2 s2.2 s
  4. alterreny.com at 2.9 s2.9 s
  5. alterreny.com at 3.6 s3.6 s
  6. alterreny.com at 4.3 s4.3 s
  7. alterreny.com at 5.1 s5.1 s
  8. alterreny.com at 5.8 s5.8 s

Speed

12 to fix45
  • Reduce unused JavaScript

    3.7 s · 772 KiB

    About 772 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 287 KiB

    39 files are served with short cache lifetimes, so returning visitors download them again (287 KiB).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (chatra.io, Shopify and Google Tag Manager and others), adding 2.0 MB and 1.2 s of main-thread time.

  • Render-blocking requests

    600 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • chatra.io adds 448 ms

    448 ms

    chatra.io costs a phone 448 ms of main-thread work and 388 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 80 KiB

    About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    300 ms · 56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 267 ms

    267 ms

    Shopify costs a phone 267 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,248 HTML elements

    The page has 2,248 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 107 ms

    107 ms

    Klaviyo costs a phone 107 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 123 KiB

    4 images could be 123 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    150 ms · 7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix55
  • First Contentful Paint: 10.1 s

    10.1 s

    The first text or image appears after 10.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.8 s

    23.8 s

    Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 73% slower for real visitors

    +73%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 217 ms to 404 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 440 ms

    440 ms

    Scripts block taps and scrolling for 440 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.8 MB in 456 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 456 requests on a phone: scripts 2.0 MB (121), other files 1.6 MB (292) and images 819 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    fall-mobile-header-3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.4 g of CO₂ per visit

    1.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.37 g of CO₂e: 164.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9292
  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 3 problems

    Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “WebSite: missing name”.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 118 internal links, 11 external

    The homepage links to 118 pages on alterreny.com and 11 external pages.

5 checks passed
  • Meta description: 108 characters

    Your meta description is 108 characters: “Customizable luxury shoes designed for comfort. 5% Profits Donated. Sustainable Certified. AAPI Women Owned.”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “Customizable Women's Shoes – Alterre”.

  • Canonical URL set

    The canonical URL is https://alterreny.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://alterreny.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,561 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /collections/bestsellers and /collections/recommended-collections have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /collections/new-for-fall, /pages/shoe-builder, /collections/bestsellers, /collections/all-sets, /collections/mid-heel-mules and /collections/comfortable-customizable-heels and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 13 small tap targets

    13 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 428 words of copy

    The homepage carries about 428 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Shop”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop Now”, “Shop” and “Bridal Shop”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at alterreny.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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