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amacx.it website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 77 checks
This review found 38 issues worth fixing on amacx.it, 13 of them high impact, across 77 checks. The most urgent: main-thread work: 5.2 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #76,588 of 108,681 reviewed websitesbeats 26%
- #48,316 of 61,661 online storesbeats 18%
- #45,505 of 56,270 Shopify storesbeats 16%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 18, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 152 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 173 ms |
| Jun 13, 2026 | 177 ms |
| Jun 20, 2026 | 175 ms |
| Jun 27, 2026 | 161 ms |
| Jul 18, 2026 | 154 ms |
| Aug 8, 2026 | 148 ms |
| Aug 22, 2026 | 144 ms |
| Aug 29, 2026 | 156 ms |
| Sep 5, 2026 | 148 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.2 s
A phone's processor spends 5.2 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, Clarity and Shopify and others), adding 1.4 MB and 1.2 s of main-thread time.
hcaptcha.com adds 955 ms
955 mshcaptcha.com costs a phone 955 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
859 KiB9 files are served with short cache lifetimes, so returning visitors download them again (859 KiB).
Reduce unused JavaScript
669 KiBAbout 669 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
650 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Improve image delivery
50 ms · 364 KiB18 images could be 364 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 322 ms. During a long task the page ignores taps.
2,257 HTML elements
The page has 2,257 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 71 ms
71 msYour server sent the HTML in 71 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.6 s
22.6 sThe page becomes fully interactive after 22.6 s. Good is under 3.8 s.
Largest Contentful Paint: 8.4 s
8.4 sYour largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 713 ms
713 msScripts block taps and scrolling for 713 ms in total while the page loads. Good is under 200 ms.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 152 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 258 requests
4.7 MBYour homepage downloads 4.7 MB in 258 requests on a phone: scripts 1.8 MB (58), images 1.4 MB (42) and other files 866 KiB (133). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
IM-YOURI-MOBILE-EN.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
[role="img"] and [role="image"] elements must have alternative text (1 element)
[role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
11 images without alt text
11 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
Alternative text of images should not be repeated as text (7 elements)
Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (241 characters)
Your meta description is 241 characters; Google truncates after about 160, so the end of your pitch is cut.
8 links crawlers can't follow
8 links have no real href, so search engines can't follow them.
134 internal links, 32 external
The homepage links to 134 pages on amacx.it and 32 external pages.
6 checks passed
Title: 53 characters
Your title is a healthy 53 characters: “Amacx Sports Nutrition – Amacx Sports Nutrition Italy”.
Canonical URL set
The canonical URL is https://www.amacx.it/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.amacx.it/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (723 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.amacx.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://www.amacx.it/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.amacx.it/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://www.amacx.it/policies/shipping-policy, https://www.amacx.it/pages/newsletter, https://www.amacx.it/customer_authentication/redirect, https://www.amacx.it/collections/altra, https://www.amacx.it/pages/chi-siamo and https://www.amacx.it/pages/diventa-un-rivenditore-amacx have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.amacx.it/collections/bevande-sportive/drink, whose canonical is https://www.amacx.it/collections/bevande-sportive. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.amacx.it/customer_authentication/redirect and https://www.amacx.it/pages/diventa-un-rivenditore-amacx have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
11 small tap targets
11 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 480 words of copy
The homepage carries about 480 words of visible text.
5 checks passed
1 call to action
The homepage has 1 call to action, for example “Energy Try Out Bundle”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 12 customer or partner logos.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 3 phone links and 3 email links.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amacx.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Microsoft Clarity · Judge Me Reviews · Gdpr Cookie Consent · Stape Remix
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on amacx.it, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.