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amadeus.com website review
Visit site (opens in a new tab)Reviewed 19 October 202633 issues · 79 checks
This review found 33 issues worth fixing on amadeus.com, 10 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.9 s |
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 136 ms |
| May 9, 2026 | 136 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 140 ms |
| May 30, 2026 | 144 ms |
| Jun 6, 2026 | 144 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 142 ms |
| Jun 27, 2026 | 140 ms |
| Jul 4, 2026 | 139 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 138 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 141 ms |
| Sep 5, 2026 | 141 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 143 ms |
| Sep 26, 2026 | 143 ms |
| Oct 3, 2026 | 143 ms |
| Oct 10, 2026 | 144 ms |
| Oct 17, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.0 s25 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.
Improve image delivery
750 ms · 771 KiB8 images could be 771 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
950 ms · 278 KiB20 files are served with short cache lifetimes, so returning visitors download them again (278 KiB).
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 88). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
300 ms · 188 KiBAbout 188 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,777 HTML elements
The page has 1,777 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
7 third-party services on the page
7 third-party services load with your homepage (Optanon, Adobe Tag Manager and merklespaintech.es and others), adding 414 KiB and 305 ms of main-thread time.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.
Minify JavaScript
74 KiB74 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 88 but mobile only 53. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Amadeus technology powers the global travel and tourism ind…”.
Time to Interactive: 11.1 s
11.1 sThe page becomes fully interactive after 11.1 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.7 s
2.7 sReal visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 365 ms
365 msScripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 25.4 MB in 103 requests
25.4 MBYour homepage downloads 25.4 MB in 103 requests on a phone: media 23.1 MB (8), images 1.1 MB (19) and scripts 798 KiB (35). Under 2 MB keeps phones on slow connections fast.
6 images below the first screen load straight away
6 images further down the page (322 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (273 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.2 g of CO₂ per visit
7.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.21 g of CO₂e: 865.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“travel at scale?”, “Putting people, places, and the planet at the cor…” and “Transforming the traveler journey with secure dig…”). One clear main headline is easier for people and search engines.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
152 internal links, 24 external
The homepage links to 152 pages on amadeus.com and 24 external pages.
6 checks passed
Meta description: 156 characters
Your meta description is 156 characters: “Discover how Amadeus' platform and technology help airlines, travel agencies, hotels and others connect, do business, a…”.
Title: 32 characters
Your title is a healthy 32 characters: “Amadeus | It’s how travel works.”.
Canonical URL set
The canonical URL is https://amadeus.com/en.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://amadeus.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,152 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (11 KiB, 39 links), a plain-text guide to the site for AI tools.
Other pages
15 pages without a title
/en/investors, /de, /es, /fr, /en/all-solutions and /en/airlines/overview and 9 others have no <title>, so Google invents the link text in results.
15 linked pages hidden from search
/en/investors, /de, /es, /fr, /en/all-solutions and /en/airlines/overview and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
15 pages without a meta description
/en/investors, /de, /es, /fr, /en/all-solutions and /en/airlines/overview and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
173 of 174 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,020 words of copy
The homepage carries about 1,020 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
9 calls to action
The homepage has 9 calls to action, for example “Learn more” and “Contact”.
Privacy and tracking
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amadeus.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Company
- Employees
- 19,437
- Founded
- 1987
- Headquarters
- Madrid
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on amadeus.com, including 17 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.