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amaka.com website review

Visit site (opens in a new tab)Reviewed 19 October 202636 issues · 104 checks

This review found 36 issues worth fixing on amaka.com, 5 of them high impact, across 104 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.6 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.0 s
May 16, 20262.1 s
May 23, 20262.3 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
128 ms79 msMay 2Oct 1791 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026115 ms
May 9, 2026112 ms
May 16, 2026116 ms
May 23, 2026119 ms
May 30, 2026122 ms
Jun 6, 2026115 ms
Jun 13, 2026120 ms
Jun 20, 2026112 ms
Jun 27, 2026116 ms
Jul 4, 2026115 ms
Jul 11, 2026104 ms
Jul 18, 202696 ms
Jul 25, 202696 ms
Aug 1, 202696 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202685 ms
Aug 29, 202693 ms
Sep 5, 202697 ms
Sep 12, 2026102 ms
Sep 19, 2026101 ms
Sep 26, 202694 ms
Oct 3, 202689 ms
Oct 10, 202685 ms
Oct 17, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix86
  • Render-blocking requests

    1.3 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Improve image delivery

    1.8 MB

    4 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 86

    86/100

    Your mobile performance score is 86 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    478 KiB

    69 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

  • Google Tag Manager adds 298 ms

    298 ms

    Google Tag Manager costs a phone 298 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    279 KiB

    About 279 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 835 KiB and 469 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 786 ms of it running JavaScript. That is comfortably low.

  • Server response: 200 ms

    200 ms

    Your server sent the HTML in 200 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 10.5 s

    10.5 s

    The page becomes fully interactive after 10.5 s. Good is under 3.8 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.9 s

    2.9 s

    The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

  • 32 images without width and height

    32 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 4.4 s

    4.4 s

    Visually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.1 s

    3.1 s

    Your largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “AI-Powered integrations and accounting automation”.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 91 ms

    91 ms

    Real visitors wait 91 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 115 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 116 ms

    116 ms

    Scripts block the page for only 116 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.1 MB in 96 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 96 requests on a phone: images 2.0 MB (52), scripts 940 KiB (24) and HTML 51 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (1,024 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    132 KiB

    2 images are downloaded at several times the size a phone draws them, for example ams-hero.png at 1,172 px wide, shown at 366 px. Resized copies would save about 132 KiB.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 8695
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • 6 H1 headlines

    There are 6 <h1> headlines (“AI-Powered integrations and accounting automation”, “Start automating” and “Need help?”). One clear main headline is easier for people and search engines.

  • 22 links crawlers can't follow

    22 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 68 internal links, 13 external

    The homepage links to 68 pages on amaka.com and 13 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Accounting integrations and automation solutions for SMBs. Sync data from POS and e-commerce business apps to Xero, Qui…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Amaka | Accounting Integrations & Business Automation”.

  • Canonical URL set

    The canonical URL is https://amaka.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://amaka.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (869 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 4 pages share 2 titles

    /amaka/pricing and /pricing all use the title “Pricing for Amaka Integrations & Automation Tools | Amaka”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /bills has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /amaka/pricing and /pricing use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /amaka/pricing, whose canonical is /pricing. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    /amaka/pricing took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “options is not defined”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    20 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (amaka.com).

  • Valid certificate (88 days left)

    The certificate from Google Trust Services · WE1 verifies for amaka.com and is valid for another 88 days.

  • http:// redirects to https

    http://amaka.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • DNSSEC is off

    amaka.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 25 years old

    25 years

    amaka.com was registered in Aug 2001 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for amaka.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Aug 2028

    amaka.com is registered until Aug 2028.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 562 words of copy

    The homepage carries about 562 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “Get Started — free”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Join launch list”, “Pricing” and “Get Started — free”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks, 2 customer or partner logos, 1 trust badge and “1,000+ reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager, HubSpot and Cloudflare Web Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be amaka.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.autopilothq.com include:sendgrid.net include:_spf.google.com include:3904117.spf02.hubspotemail.net …”.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.cookie-law-info 3.5.4 → 3.5.7

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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