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aman.com website review
Visit site (opens in a new tab)Reviewed 19 October 202633 issues · 102 checks
This review found 33 issues worth fixing on aman.com, 14 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.2 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 189 ms |
| May 9, 2026 | 190 ms |
| May 16, 2026 | 191 ms |
| May 23, 2026 | 190 ms |
| May 30, 2026 | 194 ms |
| Jun 6, 2026 | 193 ms |
| Jun 13, 2026 | 189 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 162 ms |
| Jul 11, 2026 | 159 ms |
| Jul 18, 2026 | 161 ms |
| Jul 25, 2026 | 163 ms |
| Aug 1, 2026 | 171 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 192 ms |
| Aug 29, 2026 | 194 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 195 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 189 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 186 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.3 s
2.8 s
3.4 s
4.0 s
4.5 s
aman.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
6.5 s · 1.3 MB17 files are served with short cache lifetimes, so returning visitors download them again (1.3 MB).
Reduce unused JavaScript
2.1 s · 549 KiBAbout 549 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Vimeo, Optanon and Bing Ads and others), adding 6.3 MB and 300 ms of main-thread time.
Vimeo adds 160 ms
160 msVimeo costs a phone 160 ms of main-thread work and 5.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Improve image delivery
150 ms · 335 KiB10 images could be 335 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.
Optanon adds 76 ms
76 msOptanon costs a phone 76 ms of main-thread work and 357 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
73 KiBAbout 73 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.2 s
17.2 sYour largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Desert Pool Suite bathtub at Amangiri overlooking Utah cany…”.
Time to Interactive: 17.3 s
17.3 sThe page becomes fully interactive after 17.3 s. Good is under 3.8 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.3 s
8.3 sVisually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 918 ms
918 msReal visitors wait 918 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 189 ms to 186 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 160 ms
160 msReal visitors wait 160 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.2 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 8.5 MB in 106 requests
8.5 MBYour homepage downloads 8.5 MB in 106 requests on a phone: other files 5.7 MB (33), scripts 1.4 MB (38) and images 1.0 MB (22). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (156 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.4 g of CO₂ per visit
2.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.41 g of CO₂e: 289.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (10 elements)
Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 15 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
208 internal links, 24 external
The homepage links to 208 pages on aman.com and 24 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Explore the world of Aman. 36 luxury resorts, hotels & private residences in 21 countries. Book accommodation, experien…”.
Title: 63 characters
Your title is a healthy 63 characters: “Aman Resorts, Hotels & Residences - Explore Luxury Destinations”.
Canonical URL set
The canonical URL is https://www.aman.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.aman.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 3 crawlers
robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,002 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/book/aman is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/book/aman has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
/book/aman, /destinations, /amancaya, /hotels/aman-miami-beach, /aman-beverly-hills and /resorts/amansanu have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=163001726&tm=gtm002&Ver=2&mid=23f1d20e-7695-4e29-9b0b-6848ba0f76ed&bo=3&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Aman%20Resorts,%20Hotels%20%26%20Residences%.
3 third-party cookies
3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_UNKNOWN_URL_SCHEME”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
13 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://xhslink.com/m/9mNUfs9I5cP (404).
1 link through redirect chains
1 link go through two or more redirects, for example https://news.aman.com/home.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aman.com).
Valid certificate (62 days left)
The certificate from Google Trust Services · WE1 verifies for aman.com and is valid for another 62 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://aman.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
aman.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsaman.com was registered in Jul 1997 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, sectigo.com, globalsign.com and amazon.com to issue certificates for aman.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2027
aman.com is registered until Jul 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 546 words of copy
The homepage carries about 546 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Reserve”.
7 calls to action
The homepage has 7 calls to action, for example “Reserve”, “Contact us” and “Aman Shop”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:eu._netblocks.mimecast.com include:spf.protection.outlook.com include:_spf.peoplevine.net include:autot…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
3 cookies set on arrival
3Opening the homepage sets 3 cookies, 2 of them by other companies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Drupal 11 (https://www.drupal.org)
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 1988
- Headquarters
- Baar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 33 issues on aman.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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