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amara.pl website review
Visit site (opens in a new tab)Reviewed 19 October 202639 issues · 97 checks
This review found 39 issues worth fixing on amara.pl, 20 of them high impact, across 97 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67D- #72,780 of 81,417 reviewed websitesbeats 9%
- #38,008 of 40,290 online storesbeats 5%
- #1,823 of 2,108 WooCommerce storesbeats 11%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 5.0 s |
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.1 s |
| May 30, 2026 | 5.2 s |
| Jun 6, 2026 | 5.4 s |
| Jun 13, 2026 | 5.4 s |
| Jun 20, 2026 | 5.4 s |
| Jun 27, 2026 | 5.4 s |
| Jul 4, 2026 | 5.5 s |
| Jul 11, 2026 | 5.5 s |
| Jul 18, 2026 | 5.4 s |
| Jul 25, 2026 | 5.2 s |
| Aug 1, 2026 | 5.0 s |
| Aug 8, 2026 | 4.9 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 5.2 s |
| Aug 29, 2026 | 5.2 s |
| Sep 5, 2026 | 5.2 s |
| Sep 12, 2026 | 5.2 s |
| Sep 19, 2026 | 5.3 s |
| Sep 26, 2026 | 5.4 s |
| Oct 3, 2026 | 5.3 s |
| Oct 10, 2026 | 5.3 s |
| Oct 17, 2026 | 5.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 106 ms |
| May 9, 2026 | 110 ms |
| May 16, 2026 | 111 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 110 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 104 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 110 ms |
| Jul 25, 2026 | 108 ms |
| Aug 1, 2026 | 106 ms |
| Aug 8, 2026 | 106 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 102 ms |
| Aug 29, 2026 | 102 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 102 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 100 ms |
| Oct 3, 2026 | 96 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.3 s · 729 KiBAbout 729 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Render-blocking requests
5.7 s41 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.
Reduce unused CSS
1.4 s · 231 KiBAbout 231 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 29
29/100Your mobile performance score is 29 (desktop: 69). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 1.7 MB and 1.2 s of main-thread time.
Use efficient cache lifetimes
850 ms · 209 KiB20 files are served with short cache lifetimes, so returning visitors download them again (209 KiB).
Google Tag Manager adds 477 ms
477 msGoogle Tag Manager costs a phone 477 ms of main-thread work and 584 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 437 ms
437 msGoogle CDN costs a phone 437 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 197 ms. During a long task the page ignores taps.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 69 but mobile only 29. A gap that wide usually means heavy scripts and images that hit phones hardest.
Improve image delivery
9 KiB1 image could be 9 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.3 s
5.3 sReal visitors wait 5.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.1 s
5.1 sReal visitors see the first content after 5.1 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 17.0 s
17.0 sYour largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (6.9 s).
Speed Index: 15.5 s
15.5 sVisually, the page fills in at 15.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.298
0.298The layout shifts by 0.298 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 602 ms
602 msScripts block taps and scrolling for 602 ms in total while the page loads. Good is under 200 ms.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 5.0 s to 5.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 106 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.8 MB in 140 requests
3.8 MBYour homepage downloads 3.8 MB in 140 requests on a phone: scripts 1.8 MB (70), images 963 KiB (14) and other files 354 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (21 characters)
Your title is only 21 characters: “Strona główna - Amara”. Between 30 and 65 characters leaves room to say what you do and for whom.
Meta description is long (267 characters)
Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
91 internal links, 7 external
The homepage links to 91 pages on amara.pl and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Jesteśmy z Tobą ponad 25 lat”.
Canonical URL set
The canonical URL is https://amara.pl/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://amara.pl/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (651 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
8 small tap targets
8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://amara.pl/substancje-do-receptury-aptecznej/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (amara.pl).
Valid certificate (78 days left)
The certificate from Let's Encrypt · YR1 verifies for amara.pl and is valid for another 78 days.
http:// redirects to https
http://amara.pl redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
amara.pl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
amara.pl's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsamara.pl was registered in Aug 2000 through nazwa.pl sp. z o.o.. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
amara.pl is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 653 words of copy
The homepage carries about 653 words of visible text.
3 checks passed
2 short forms
2 short forms (3 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
No DMARC policy
amara.pl has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx a ip4:94.152.163.38 include:spf.protection.outlook.com include:spf.emailsignatures365.com include:spf.tld.pl …”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2020.
- It runs WordPress 6.6; the current release is 7.1.3.
Stack
- CMS
- WordPress 6.6
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 39 issues on amara.pl, including 19 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Refresh the playbook later to see what changed
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