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amazifoods.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 70 checks

This review found 29 issues worth fixing on amazifoods.com, 7 of them high impact, across 70 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of amazifoods.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amazifoods.com at 0.5 s0.5 s
  2. amazifoods.com at 1.0 s1.0 s
  3. amazifoods.com at 1.5 s1.5 s
  4. amazifoods.com at 2.0 s2.0 s
  5. amazifoods.com at 2.5 s2.5 s
  6. amazifoods.com at 3.0 s3.0 s
  7. amazifoods.com at 3.5 s3.5 s
  8. amazifoods.com at 4.0 s4.0 s

Speed

10 to fix60
  • Reduce unused JavaScript

    3.3 s · 755 KiB

    About 755 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    2.1 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Use efficient cache lifetimes

    950 ms · 209 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (209 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Lucky Orange, Shopify and Privy and others), adding 1.2 MB and 928 ms of main-thread time.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Lucky Orange adds 285 ms

    285 ms

    Lucky Orange costs a phone 285 ms of main-thread work and 101 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 214 ms

    214 ms

    Shopify costs a phone 214 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,920 HTML elements

    The page has 1,920 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 127 ms

    127 ms

    Klaviyo costs a phone 127 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    200 ms · 17 KiB

    1 image could be 17 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix60
  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 285 ms

    285 ms

    Scripts block taps and scrolling for 285 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 2.7 MB in 263 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 263 requests on a phone: scripts 1.3 MB (96), other files 829 KiB (93) and images 329 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    hero-1-mobile_1f26d074-538c-49eb-824c-5dc4045c0dac.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9194
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA commands must have an accessible name (3 elements)

    ARIA commands must have an accessible name: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (19 characters)

    Your title is only 19 characters: “Amäzi – Amazi Foods”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 78 internal links, 10 external

    The homepage links to 78 pages on amazifoods.com and 10 external pages.

6 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “On a mission you help you Snack on Purpose with our 100% made-in-Uganda tropical fruit snacks! A bold twist on boring d…”.

  • Canonical URL set

    The canonical URL is https://amazifoods.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://amazifoods.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (964 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://amazifoods.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'register')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 275 words of copy

    The homepage carries about 275 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “shop pineapple” and “shop jackfruit”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “shop”, “contact” and “shop pineapple”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 22 testimonial or review blocks and a star rating.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amazifoods.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Judge Me Reviews · Cartbite · covet.pics · cloudfront.net · privy.com · talkshop.live · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Washington

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on amazifoods.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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