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americaandbeyond.com website review

Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 83 checks

This review found 40 issues worth fixing on americaandbeyond.com, 14 of them high impact, across 83 checks. The most urgent: page weight: 14.2 MB in 398 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
281 ms214 msMay 23Nov 7272 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026254 ms
May 30, 2026255 ms
Jun 6, 2026260 ms
Jun 13, 2026269 ms
Jun 20, 2026246 ms
Jun 27, 2026248 ms
Jul 4, 2026254 ms
Jul 11, 2026246 ms
Jul 18, 2026253 ms
Jul 25, 2026253 ms
Aug 1, 2026243 ms
Aug 8, 2026242 ms
Aug 15, 2026238 ms
Aug 22, 2026235 ms
Aug 29, 2026227 ms
Sep 5, 2026222 ms
Sep 12, 2026229 ms
Sep 19, 2026236 ms
Sep 26, 2026253 ms
Oct 3, 2026261 ms
Oct 10, 2026268 ms
Oct 17, 2026273 ms
Oct 24, 2026260 ms
Oct 31, 2026264 ms
Nov 7, 2026272 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of americaandbeyond.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. americaandbeyond.com at 0.8 s0.8 s
  2. americaandbeyond.com at 1.6 s1.6 s
  3. americaandbeyond.com at 2.4 s2.4 s
  4. americaandbeyond.com at 3.1 s3.1 s
  5. americaandbeyond.com at 3.9 s3.9 s
  6. americaandbeyond.com at 4.7 s4.7 s
  7. americaandbeyond.com at 5.5 s5.5 s
  8. americaandbeyond.com at 6.3 s6.3 s

Speed

9 to fix50
  • Render-blocking requests

    1.3 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 7.9 s

    A phone's processor spends 7.9 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,550 HTML elements

    The page has 6,550 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 1.3 MB

    27 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and TikTok and others), adding 724 KiB and 1.2 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 638 ms

    638 ms

    Shopify costs a phone 638 ms of main-thread work and 269 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 340 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 ms · 243 KiB

    About 243 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 215 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (215 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 29.6 s

    29.6 s

    Your largest element takes 29.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 36.1 s

    36.1 s

    The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 297 ms

    297 ms

    Real visitors wait 297 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 545 ms

    545 ms

    Scripts block taps and scrolling for 545 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 254 ms to 272 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user TTFB: 791 ms

    791 ms

    Real visitors wait 791 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.091

    0.091

    The layout barely moves while loading (CLS 0.091, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 14.2 MB in 398 requests

    14.2 MB

    Your homepage downloads 14.2 MB in 398 requests on a phone: images 12.0 MB (204), scripts 1,020 KiB (52) and other files 870 KiB (128). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (372 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.0 g of CO₂ per visit

    4.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.01 g of CO₂e: 481.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8989
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  • 50 form fields without a label

    50 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8580
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “America & Beyond - Women's Fashion - Shop Dresses, Bags and More | America & Beyond”.

  • 4 H1 headlines

    There are 4 <h1> headlines (“Website Restricted”, “America & Beyond home” and “Search”). One clear main headline is easier for people and search engines.

  • 28 links crawlers can't follow

    28 links have no real href, so search engines can't follow them.

  • Meta description is long (304 characters)

    Your meta description is 304 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 363 internal links, 16 external

    The homepage links to 363 pages on americaandbeyond.com and 16 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.americaandbeyond.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.americaandbeyond.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.americaandbeyond.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,675 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://www.americaandbeyond.com/pages/wishlist, https://www.americaandbeyond.com/collections/fall, https://www.americaandbeyond.com/collections/spring-summer and https://www.americaandbeyond.com/collections/the-vacation-shop have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9270
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=149012402&Ver=2&mid=b854026f-b793-42af-b313-548413057694&bo=1&sid=25cd4400de6a11f19c23d115a68a4312&vid=25cd6800de6a11f1a38aa9a9ca293077&vids=1&msclkid=N&pi=918639831&l.

  • 11 small tap targets

    11 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.

  • 5 distorted images

    5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • A 21-field form

    Your longest form asks for 21 fields (0 required). Every extra field lowers completion.

  • About 582 words of copy

    The homepage carries about 582 words of visible text.

5 checks passed
  • 23 calls to action

    The homepage has 23 calls to action, for example “The Vacation Shop”, “Contact Us” and “Shop Best Sellers”.

  • Social proof on the page

    Social proof on the homepage: 56 testimonial or review blocks and 125 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at americaandbeyond.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wingify · Klaviyo Email Marketing Sms · Selly Promotion Pricing · Triplewhale · Loop Returns · loox.io · cloudfront.net · web.app · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
2 open roles
Job board
careers page

Company

Headquarters
Grand Rapids

Upkeep, stack, hiring and company data from programmable.info

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