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american-electrical.com website review

Visit site (opens in a new tab)Reviewed 20 October 202640 issues · 105 checks

This review found 40 issues worth fixing on american-electrical.com, 15 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.5 sMay 2Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20263.6 s
May 9, 20263.9 s
May 16, 20264.3 s
May 23, 20264.3 s
May 30, 20263.8 s
Jun 6, 20263.8 s
Jun 13, 20262.9 s
Jun 20, 20262.8 s
Jun 27, 20263.5 s
Jul 4, 20263.2 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.6 s
Aug 15, 20263.5 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.2 s
Sep 19, 20264.0 s
Sep 26, 20264.1 s
Oct 3, 20263.6 s
Oct 10, 20263.6 s
Oct 17, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
92 ms58 msMay 2Oct 1776 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202675 ms
May 9, 202677 ms
May 16, 202668 ms
May 23, 202671 ms
May 30, 202671 ms
Jun 6, 202668 ms
Jun 13, 202671 ms
Jun 20, 202670 ms
Jun 27, 202666 ms
Jul 4, 202671 ms
Jul 11, 202669 ms
Jul 18, 202671 ms
Jul 25, 202672 ms
Aug 1, 202670 ms
Aug 8, 202672 ms
Aug 15, 202670 ms
Aug 22, 202668 ms
Aug 29, 202662 ms
Sep 5, 202668 ms
Sep 12, 202670 ms
Sep 19, 202672 ms
Sep 26, 202688 ms
Oct 3, 202680 ms
Oct 10, 202680 ms
Oct 17, 202676 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix41
  • Use efficient cache lifetimes

    2.9 s · 8.8 MB

    56 files are served with short cache lifetimes, so returning visitors download them again (8.8 MB).

  • Render-blocking requests

    2.7 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Reduce unused CSS

    1.2 s · 274 KiB

    About 274 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Google Maps and others), adding 1.4 MB and 1.5 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 641 KiB

    About 641 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 712 ms

    712 ms

    Google CDN costs a phone 712 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 183 KiB

    5 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 358 ms

    358 ms

    Google Tag Manager costs a phone 358 ms of main-thread work and 196 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 356 ms. During a long task the page ignores taps.

  • Google Maps adds 291 ms

    291 ms

    Google Maps costs a phone 291 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    65 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (3.7 s).

  • Time to Interactive: 16.7 s

    16.7 s

    The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 836 ms

    836 ms

    Scripts block taps and scrolling for 836 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 75 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.6 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 76 ms

    76 ms

    Real visitors wait 76 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.3 MB in 81 requests

    10.3 MB

    Your homepage downloads 10.3 MB in 81 requests on a phone: media 7.7 MB (2), scripts 1.5 MB (27) and images 394 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.92 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.92 g of CO₂e: 350.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (14 elements)

    All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6974
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Jacksonville Electrical Contractor - American Electrical Contracting”.

  • Structured data has 2 problems

    Structured data found (Electrician and TradeAction) but with 2 problems, for example “Electrician: logo is not an absolute URL ("/wp-content/uploads/2019/06/american-electrical-site-log…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 13 links with vague text

    13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 83 internal links, 34 external

    The homepage links to 83 pages on american-electrical.com and 34 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Jacksonville Electrical Contractor”.

  • Canonical URL set

    The canonical URL is https://www.american-electrical.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.american-electrical.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (773 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 11 pages without a meta description

    /electrician-jobs, /service-request, /payonline/invoice-payment, /electric-vehicle-charging-station-installers, /smart-home-automation and /home-rewiring and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    88 of 101 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • http:// does not redirect

    http://american-electrical.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.american-electrical.com/residential-electrical-services/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (american-electrical.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YR1 verifies for american-electrical.com and is valid for another 55 days.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    american-electrical.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    american-electrical.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 24 years old

    24 years

    american-electrical.com was registered in Mar 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    american-electrical.com is registered until Mar 2027.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 37 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 666 words of copy

    The homepage carries about 666 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Online Service Request” and “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Online Service Request”, “Contact Us” and “Click to Call”.

  • 1 short form

    A short form (5 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:one.zoho.com include:_spf.intacct.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.8.11; the current release is 7.1.3.
  • 2 plugins are behind their latest release.contact-form-7 6.1.4 → 6.2.2 · woocommerce 10.4.4 → 11.2.1

Stack

CMS
WordPress 6.8.11
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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