americanbarbell.com website review

About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 603 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 390 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

12 images could be 686 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

14 files are served with short cache lifetimes, so returning visitors download them again (120 KiB).

Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

A phone's processor spends 3.0 s on main-thread work while loading, 807 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,740 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 178 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, breadpayments.com and shgcdn3.com and others), adding 942 KiB and 347 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

8 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”.

The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

The layout shifts by 0.114 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 18.1 MB in 234 requests on a phone: media 14.4 MB (1), images 1.3 MB (19) and scripts 1.2 MB (90). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 5.13 g of CO₂e: 615.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

3 tap targets are too small or too close together to hit reliably with a finger.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

23 links have no real href, so search engines can't follow them.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 304 pages on americanbarbell.com and 17 external pages.

There is no https://americanbarbell.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://americanbarbell.com/collections/shop-all, https://americanbarbell.com/collections/resistance-bands, https://americanbarbell.com/collections/dumbbells-2, https://americanbarbell.com/collections/bumper-plates and https://americanbarbell.com/collections/olympic-plates have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.