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americanconstructors.com website review

Visit site (opens in a new tab)Reviewed 19 October 202643 issues · 103 checks

This review found 43 issues worth fixing on americanconstructors.com, 14 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

5 to fix62
  • Improve image delivery

    4.5 s · 1.0 MB

    10 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.5 s faster on a phone.

  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 217 KiB

    About 217 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Use efficient cache lifetimes

    650 ms · 74 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (74 KiB).

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google CDN, Google Tag Manager and ShareThis and others), adding 308 KiB and 216 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 91 but mobile only 62. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 303 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “https://americanconstructors.com/wp-content/uploads/2022/01…”.

  • Time to Interactive: 14.2 s

    14.2 s

    The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.9 s

    6.9 s

    Visually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

5 to fix33
  • 3 images over 500 KB

    3 images weigh 26.1 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    23.9 MB

    2 images are downloaded at several times the size a phone draws them, for example cut-out-6k-x-6k.png at 6,000 px wide, shown at 342 px. Resized copies would save about 23.9 MB.

  • 8 images in older formats

    8 images (26.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (24.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • Page weight: 3.7 MB in 78 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 78 requests on a phone: images 3.0 MB (31), scripts 514 KiB (19) and fonts 144 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.06 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.06 g of CO₂e: 126.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8390
  • ARIA roles used must conform to valid values (3 elements)

    ARIA roles used must conform to valid values: 3 elements on the page fail this check, rated critical by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • No XML sitemap

    No XML sitemap at https://americanconstructors.com/sitemap.xml, so Google discovers your pages only by following links.

  • 57 internal links, 9 external

    The homepage links to 57 pages on americanconstructors.com and 9 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “American Constructors is your Central Texas construction management partner. Work with us to experience outstanding sol…”.

  • One H1 headline

    Your main headline reads: “40 years of Construction Management Expertise Built from Humble Roots”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Homepage - American Constructors”.

  • Canonical URL set

    The canonical URL is https://americanconstructors.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (511 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 43 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix74
  • 3 linked pages are broken

    Your homepage links to /projects, /services/pre-construction and /services/maintenance-services, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 5 pages share a meta description

    /projects-category/healthcare, /projects-category/higher-education, /projects-category/k-12, /projects-category/office-buildings and /projects-category/other-markets use the same meta description. A description written for each page earns more clicks.

  • 2 pages slow to respond

    /projects-category/higher-education and /services took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

5 to fixGoogle 4281
  • 5 small tap targets

    5 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://data.stbuttons.click/data' from origin 'https://americanconstructors.com' has been…”.

  • Pasting is blocked

    A form field blocks pasting, which frustrates password managers and people on phones.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://americanconstructors.com/projects/ (504).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (americanconstructors.com).

  • Valid certificate (54 days left)

    The certificate from Let's Encrypt · YE1 verifies for americanconstructors.com and is valid for another 54 days.

  • http:// redirects to https

    http://americanconstructors.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 64 days

    americanconstructors.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    americanconstructors.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    americanconstructors.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    americanconstructors.com was registered in Dec 1999 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

6 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 11-field form

    Your longest form asks for 11 fields (10 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 376 words of copy

    The homepage carries about 376 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Download Your Customized Brochure”.

  • Analytics in place

    Analytics detected: Google Analytics and Hotjar.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:mailgun.org include: relay.mailchannels.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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