americasfencestore.com website review

A phone's processor spends 4.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,214 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (YouTube, Google Tag Manager and Cloudflare CDN and others), adding 2.8 MB and 1.3 s of main-thread time.

About 870 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

18 images could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

YouTube costs a phone 587 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

Google Tag Manager costs a phone 328 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 long tasks block the main thread while loading, the longest for 250 ms. During a long task the page ignores taps.

Cloudflare CDN costs a phone 126 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 94 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 files are served with short cache lifetimes, so returning visitors download them again (188 KiB).

About 74 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The page becomes fully interactive after 25.9 s. Good is under 3.8 s.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Chain link fence”.

Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

67 images have no width and height attributes, so the layout jumps as each one loads.

Scripts block taps and scrolling for 436 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 102 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 325 requests on a phone: images 2.6 MB (104), scripts 2.5 MB (72) and other files 818 KiB (122). Under 2 MB keeps phones on slow connections fast.

chain-link-category_01440107-468f-413c-8327-a252dc57ba55_540 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.

36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

26 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 20 elements on the page fail this check, rated serious by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

Some lists contain elements other than list items, which screen readers announce wrongly.

24 images have no alt text, which hurts accessibility and image search.

98 form fields have no label, so screen readers announce an empty box and autofill guesses.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

54 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 3 <h1> headlines (“<img src="//americasfencestore.com/cdn/shop/files…”, “Order Center - Quote & Order Fence Your Way!” and “4" x 4" Cape May Downward Solar Post Cap (Box of …”). One clear main headline is easier for people and search engines.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 306 pages on americasfencestore.com and 1 external page.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://americasfencestore.com/collections/all-complete-fence-packages, https://americasfencestore.com/pages/chain-link-fence, https://americasfencestore.com/pages/vinyl-fence, https://americasfencestore.com/pages/ornamental-fence, https://americasfencestore.com/pages/wood-fence and https://americasfencestore.com/collections/all and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://americasfencestore.com/collections/galvanized-chain-link-complete-fence-packages took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

168 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.improvedcontactform.com/css/widget.css?v=7' from origin 'https://americasfence…”.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 38 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 3,091 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.