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amoretti.com website review

Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 112 checks

This review found 38 issues worth fixing on amoretti.com, 13 of them high impact, across 112 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.4 s2.1 sMay 16Oct 312.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.3 s
Jun 27, 20263.3 s
Jul 4, 20263.1 s
Jul 11, 20262.9 s
Jul 18, 20262.7 s
Jul 25, 20262.5 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.4 s
Sep 19, 20262.7 s
Sep 26, 20262.9 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
278 ms202 msMay 16Oct 31269 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026255 ms
May 23, 2026246 ms
May 30, 2026235 ms
Jun 6, 2026224 ms
Jun 13, 2026218 ms
Jun 20, 2026217 ms
Jun 27, 2026230 ms
Jul 4, 2026229 ms
Jul 11, 2026221 ms
Jul 18, 2026216 ms
Jul 25, 2026212 ms
Aug 1, 2026211 ms
Aug 8, 2026212 ms
Aug 15, 2026218 ms
Aug 22, 2026219 ms
Aug 29, 2026221 ms
Sep 5, 2026219 ms
Sep 12, 2026221 ms
Sep 19, 2026233 ms
Sep 26, 2026237 ms
Oct 3, 2026246 ms
Oct 10, 2026246 ms
Oct 17, 2026246 ms
Oct 24, 2026262 ms
Oct 31, 2026269 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of amoretti.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amoretti.com at 1.1 s1.1 s
  2. amoretti.com at 2.3 s2.3 s
  3. amoretti.com at 3.4 s3.4 s
  4. amoretti.com at 4.5 s4.5 s
  5. amoretti.com at 5.7 s5.7 s
  6. amoretti.com at 6.8 s6.8 s
  7. amoretti.com at 7.9 s7.9 s
  8. amoretti.com at 9.0 s9.0 s

amoretti.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix37
  • Reduce unused JavaScript

    3.0 s · 740 KiB

    About 740 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.

  • Render-blocking requests

    2.1 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Main-thread work: 10.8 s

    A phone's processor spends 10.8 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Accessibe Accessibility Overlay and others), adding 2.4 MB and 1.9 s of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.

  • Reduce unused CSS

    840 ms · 143 KiB

    About 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 840 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 555 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (555 KiB).

  • Klaviyo adds 439 ms

    439 ms

    Klaviyo costs a phone 439 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 443 ms

    443 ms

    Google Tag Manager costs a phone 443 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Accessibe Accessibility Overlay adds 321 ms

    321 ms

    Accessibe Accessibility Overlay costs a phone 321 ms of main-thread work and 258 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    300 ms · 42 KiB

    42 KiB could be saved by minifying JavaScript.

  • Shopify adds 243 ms

    243 ms

    Shopify costs a phone 243 ms of main-thread work and 968 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,526 HTML elements

    The page has 1,526 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 61 KiB

    1 image could be 61 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 19 KiB

    19 KiB could be saved by minifying CSS.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    59 KiB

    Polyfills for old browsers add 59 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop the Collection”.

  • Time to Interactive: 24.6 s

    24.6 s

    The page becomes fully interactive after 24.6 s. Good is under 3.8 s.

  • Total Blocking Time: 3.0 s

    3.0 s

    Scripts block taps and scrolling for 3.0 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 287 ms

    287 ms

    Real visitors wait 287 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 255 ms to 269 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 599 ms

    599 ms

    Real visitors wait 599 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.026

    0.026

    The layout barely moves while loading (CLS 0.026, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.7 MB in 310 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 310 requests on a phone: scripts 2.3 MB (167), images 1.0 MB (10) and other files 856 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    106 KiB

    1 image is downloaded at several times the size a phone draws it, for example Nov-hero_102926-new2_1086x544.jpg at 1,085 px wide, shown at 1 px. Resized copies would save about 106 KiB.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 9394
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 169 internal links, 24 external

    The homepage links to 169 pages on amoretti.com and 24 external pages.

6 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Shop Amoretti's premium artisan flavors, syrups, extracts, purées and ingredients — made in California for pastry, beve…”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Premium Artisan Flavors, Syrups & Extracts | Amoretti”.

  • Canonical URL set

    The canonical URL is https://amoretti.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://amoretti.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (738 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 13 pages without an H1

    /pages/shipping, /pages/baking-resources, /pages/distilling-resources, /pages/alternative-resources, /pages/ice-cream-resources and /pages/ready-to-drink-resources and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=25021213&Ver=2&mid=1a940a76-6846-4197-a30b-37aafccb6abd&bo=1&sid=a1838e30d7c811f18aa587e875d93eb1&vid=a183d670d7c811f1a37f6b2ff3bf21e8&vids=1&msclkid=N&pi=918639831&lg.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

2 checks passed
  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 3 links through redirect chains

    3 links go through two or more redirects, for example https://www.14cannons.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (amoretti.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE1 verifies for amoretti.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://amoretti.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    amoretti.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    amoretti.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    amoretti.com was registered in Sep 1996 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2028

    amoretti.com is registered until Sep 2028.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 380 words of copy

    The homepage carries about 380 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Collection” and “Live chat: Contact Us”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Newsletter Signup”, “Contact Us” and “Shop the Collection”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be amoretti.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “V=SPF1 ip4:174.34.77.114 IP4:174.34.77.115 ip4:35.184.254.92 ip4:47.181.221.108 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 48 other companies contacted

    Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
React
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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