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ample.com website review

Visit site (opens in a new tab)Reviewed 20 October 202632 issues · 98 checks

This review found 32 issues worth fixing on ample.com, 8 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s2.4 sMay 2Oct 174.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.6 s
May 9, 20264.6 s
May 16, 20264.5 s
May 23, 20264.6 s
May 30, 20264.5 s
Jun 6, 20264.5 s
Jun 13, 20264.8 s
Jun 20, 20264.7 s
Jun 27, 20264.9 s
Jul 4, 20264.8 s
Jul 11, 20264.8 s
Jul 18, 20264.5 s
Jul 25, 20264.4 s
Aug 1, 20264.4 s
Aug 8, 20264.4 s
Aug 15, 20264.2 s
Aug 22, 20263.6 s
Aug 29, 20263.6 s
Sep 5, 20263.0 s
Sep 12, 20262.7 s
Oct 17, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
250 ms112 msMay 2Aug 15234 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026136 ms
May 9, 2026138 ms
May 16, 2026138 ms
May 23, 2026149 ms
May 30, 2026138 ms
Jun 6, 2026135 ms
Jun 13, 2026135 ms
Jun 20, 2026128 ms
Jun 27, 2026132 ms
Jul 4, 2026135 ms
Jul 11, 2026168 ms
Jul 18, 2026158 ms
Jul 25, 2026226 ms
Aug 1, 2026214 ms
Aug 15, 2026234 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

4 to fix72
  • Render-blocking requests

    2.0 s

    28 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Improve image delivery

    350 ms · 712 KiB

    6 images could be 712 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 112 KiB

    About 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    242 KiB

    About 242 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    150 ms · 53 KiB

    53 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, YouTube and wonderpush.com and others), adding 180 KiB and 106 ms of main-thread time.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

  • Minify JavaScript

    31 KiB

    31 KiB could be saved by minifying JavaScript.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 309 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.0 s

    4.0 s

    Real visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Let's get one billion electric vehicles on the road.”.

  • Tap response (INP) got 64% slower for real visitors

    +64%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 234 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 6.2 s

    6.2 s

    The page becomes fully interactive after 6.2 s. Good is under 3.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.6 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 16 ms

    16 ms

    Scripts block the page for only 16 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 6.2 MB in 86 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 86 requests on a phone: media 3.8 MB (1), images 1.2 MB (24) and fonts 535 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (95 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (95 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9095
  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 36 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (16 characters)

    Your title is only 16 characters: “Homepage | Ample”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Let's get one billion electric vehicles on the ro…” and “Electrified With Ample”). One clear main headline is easier for people and search engines.

  • 30 internal links, 3 external

    The homepage links to 30 pages on ample.com and 3 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Ample is a new energy delivery solution for electric vehicles. It uses Modular Battery Swapping to deliver 100% charge …”.

  • Canonical URL set

    The canonical URL is https://ample.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ample.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (376 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 5 pages without a meta description

    /drivers, /jobs, /notable-press, /legal/terms and /legal/privacy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    /fleets, /carmakers, /about, /blog and /connect use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /jobs has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /drivers, /jobs and /connect have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    /fleets, /blog and /legal/privacy took over 3 s to send their HTML from our server.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • Certificate expires in 6 days

    Your certificate from Let's Encrypt · YE1 expires in 6 days. If it doesn't renew automatically, visitors get a security warning.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ample.com).

  • http:// redirects to https

    http://ample.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 15 links work

    All 15 links checked from your homepage (12 internal, 3 external) answered without errors; 7 did not answer within 5 s.

Domain and trust

  • No CAA record

    ample.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    ample.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    ample.com was registered in Mar 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2031

    ample.com is registered until Mar 2031.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 350 words of copy

    The homepage carries about 350 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Sign Up”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2021.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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