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amrag.com website review
Visit site (opens in a new tab)Reviewed 20 October 202628 issues · 102 checks
This review found 28 issues worth fixing on amrag.com, 5 of them high impact, across 102 checks. The most urgent: signyfyd adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,110 of 81,744 reviewed websitesbeats 73%
- #10,687 of 40,543 online storesbeats 67%
- #10,276 of 35,923 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.4 s |
| May 9, 2026 | 1.4 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 106 ms |
| May 9, 2026 | 107 ms |
| May 16, 2026 | 105 ms |
| May 23, 2026 | 107 ms |
| May 30, 2026 | 108 ms |
| Jun 6, 2026 | 107 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 110 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 109 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 110 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 119 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 106 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
amrag.com does not allow embedding, so this is Google's rendering of the page.
Speed
Signyfyd adds 1.1 s
1.1 sSignyfyd costs a phone 1.1 s of main-thread work and 259 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Accessibe Accessibility Overlay and omnisnippet1.com and others), adding 998 KiB and 1.5 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 53). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 205 KiBAbout 205 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Use efficient cache lifetimes
600 ms · 208 KiB19 files are served with short cache lifetimes, so returning visitors download them again (208 KiB).
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 658 ms. During a long task the page ignores taps.
Improve image delivery
150 ms · 452 KiB9 images could be 452 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,603 HTML elements
The page has 1,603 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Render-blocking requests
200 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Legacy JavaScript
150 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.5 s
12.5 sYour largest element takes 12.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “a man holding a hat”.
Time to Interactive: 13.6 s
13.6 sThe page becomes fully interactive after 13.6 s. Good is under 3.8 s.
Total Blocking Time: 541 ms
541 msScripts block taps and scrolling for 541 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 106 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 504 ms
504 msReal visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 237 requests
2.9 MBYour homepage downloads 2.9 MB in 237 requests on a phone: scripts 1.1 MB (89), images 873 KiB (17) and other files 816 KiB (118). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
percival-banner-shop-cap_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (222 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.83 g of CO₂e: 100.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (19 elements)
All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 37 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
137 internal links, 7 external
The homepage links to 137 pages on amrag.com and 7 external pages.
7 checks passed
Meta description: 98 characters
Your meta description is 98 characters: “Shop the best collection of contemporary designer fashion, denim and footwear at American Rag Cie.”.
Title: 64 characters
Your title is a healthy 64 characters: “American Rag Cie | Designer Clothing, Denim, Footwear, and more.”.
Canonical URL set
The canonical URL is https://americanrag.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://americanrag.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (650 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
/collections/mens-new-arrivals, /collections/naked-famous, /collections/mens-made-in-la, /collections/mens-denim, /collections/men-shirts and /collections/men-tees-tanks and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (americanrag.com).
Valid certificate (64 days left)
The certificate from Let's Encrypt · YE1 verifies for amrag.com and is valid for another 64 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://amrag.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
No CAA record
americanrag.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
americanrag.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsamericanrag.com was registered in Oct 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
americanrag.com is registered until Oct 2027.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 384 words of copy
The homepage carries about 384 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP PERCIVAL” and “SHOP MALBON”.
10 calls to action
The homepage has 10 calls to action, for example “Shop ALL Men's”, “Shop ALL Women's” and “WAYS TO SHOP VINTAGE”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
No DMARC policy
amrag.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 40/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 28 issues on amrag.com, including 14 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.