amscan.co.uk website review

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

4 images could be 181 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

About 46 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

3 third-party services load with your homepage (Shopify, shop.app and easylockdownapp.com), adding 232 KiB and 127 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 64 ms. During a long task the page ignores taps.

12 KiB could be saved by minifying JavaScript.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 images further down the page (76 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

100 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “Amscan B2B”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

The homepage links to 286 pages on amscan.co.uk and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://amscan.co.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://amscan.co.uk/collections/occasions and https://amscan.co.uk/collections/balloons have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 91 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 369 words of visible text.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.