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amvbbdo.com website review

Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 75 checks

This review found 31 issues worth fixing on amvbbdo.com, 12 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s2.9 sMay 16Jul 114.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
Jun 27, 20263.5 s
Jul 4, 20263.5 s
Jul 11, 20264.1 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of amvbbdo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amvbbdo.com at 0.4 s0.4 s
  2. amvbbdo.com at 0.8 s0.8 s
  3. amvbbdo.com at 1.1 s1.1 s
  4. amvbbdo.com at 1.5 s1.5 s
  5. amvbbdo.com at 1.9 s1.9 s
  6. amvbbdo.com at 2.3 s2.3 s
  7. amvbbdo.com at 2.6 s2.6 s
  8. amvbbdo.com at 3.0 s3.0 s

Speed

8 to fix59
  • Reduce unused JavaScript

    1.8 s · 318 KiB

    About 318 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Improve image delivery

    750 ms · 800 KiB

    3 images could be 800 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    760 ms · 128 KiB

    About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Squarespace, Adobe TypeKit and sqspcdn.com and others), adding 2.3 MB and 530 ms of main-thread time.

  • Squarespace adds 522 ms

    522 ms

    Squarespace costs a phone 522 ms of main-thread work and 923 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 486 ms of it running JavaScript. That is comfortably low.

  • Server response: 106 ms

    106 ms

    Your server sent the HTML in 106 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65
  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By using this website, you agree to our use of cookies. We …”.

  • First Contentful Paint: 5.3 s

    5.3 s

    The first text or image appears after 5.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Speed Index: 5.9 s

    5.9 s

    Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 131 ms

    131 ms

    Scripts block the page for only 131 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 58 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 58 requests on a phone: images 1.2 MB (8), scripts 780 KiB (28) and fonts 244 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9899
  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 6155
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is short (8 characters)

    Your title is only 8 characters: “AMV BBDO”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 12 H1 headlines

    There are 12 <h1> headlines (“Good Things Are Coming”, “Taxi” and “4am Stories”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5fa5bc571ca1a27130e…”.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 31 internal links, 7 external

    The homepage links to 31 pages on amvbbdo.com and 7 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://www.amvbbdo.com/.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.amvbbdo.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Organization data is thin (0 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.amvbbdo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (155 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 15 pages without a meta description

    https://www.amvbbdo.com/work, https://www.amvbbdo.com/people, https://www.amvbbdo.com/news, https://www.amvbbdo.com/guinness-good-things-are-coming, https://www.amvbbdo.com/tempo-taxi and https://www.amvbbdo.com/sheba-4am-stories and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.amvbbdo.com/work and https://www.amvbbdo.com/people have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://www.amvbbdo.com/people, https://www.amvbbdo.com/mercedes-benz-f1-lewis-farewell, https://www.amvbbdo.com/amazing-us-1-1 and https://www.amvbbdo.com/amazing-us-1-1-1 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5fa5bc571ca1a27130ea939b/252/5c5…”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 162 words

    The homepage has only about 162 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at amvbbdo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Akamai

Company

Founded
1977
Headquarters
London

Upkeep, stack, hiring and company data from programmable.info

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