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amwell.com website review

Visit site (opens in a new tab)Reviewed 20 October 202624 issues · 95 checks

This review found 24 issues worth fixing on amwell.com, 3 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.2 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
125 ms88 msMay 2Oct 1794 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026111 ms
May 9, 2026112 ms
May 16, 2026112 ms
May 23, 2026121 ms
May 30, 2026120 ms
Jun 6, 2026120 ms
Jun 13, 2026120 ms
Jun 20, 2026117 ms
Jun 27, 2026116 ms
Jul 4, 2026111 ms
Jul 11, 2026105 ms
Jul 18, 2026102 ms
Jul 25, 2026100 ms
Aug 1, 2026102 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 202695 ms
Aug 29, 202693 ms
Sep 5, 202696 ms
Sep 12, 202697 ms
Sep 19, 202695 ms
Sep 26, 202698 ms
Oct 3, 202694 ms
Oct 10, 202692 ms
Oct 17, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of amwell.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. amwell.com at 0.4 s0.4 s
  2. amwell.com at 0.8 s0.8 s
  3. amwell.com at 1.1 s1.1 s
  4. amwell.com at 1.5 s1.5 s
  5. amwell.com at 1.9 s1.9 s
  6. amwell.com at 2.3 s2.3 s
  7. amwell.com at 2.6 s2.6 s
  8. amwell.com at 3.0 s3.0 s

amwell.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix67
  • Render-blocking requests

    2.1 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67 (desktop: 93). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    828 KiB

    6 images could be 828 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    350 ms · 309 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).

  • Reduce unused JavaScript

    450 ms · 96 KiB

    About 96 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Optanon adds 127 ms

    127 ms

    Optanon costs a phone 127 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,568 HTML elements

    The page has 1,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Optanon), adding 606 KiB and 127 ms of main-thread time.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 93 but mobile only 67. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 208 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “More than telehealth Amwell provides payers and healthcare …”.

  • Real-user CLS: 0.14

    0.14

    For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 808 ms

    808 ms

    Real visitors wait 808 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.2 s

    7.2 s

    The page becomes fully interactive after 7.2 s. Good is under 3.8 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 12 ms

    12 ms

    Scripts block the page for only 12 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • Page weight: 2.1 MB in 37 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 37 requests on a phone: images 1.6 MB (14), scripts 224 KiB (9) and fonts 135 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (653 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    124 KiB

    1 image is downloaded at several times the size a phone draws it, for example cta-footer-gradient.png at 2,785 px wide, shown at 668 px. Resized copies would save about 124 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (258 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

Google 100100
  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 60 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 75 internal links, 19 external

    The homepage links to 75 pages on amwell.com and 19 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Discover how Amwell supports payers and providers with a seamless technology-based platform, improving access to care a…”.

  • One H1 headline

    Your main headline reads: “For health plans The platform for technology-enabled care​”.

  • Title: 38 characters

    Your title is a healthy 38 characters: “Your Partner in Care Delivery | Amwell”.

  • Canonical URL set

    The canonical URL is https://business.amwell.com/.

  • Structured data in place

    Structured data found: WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://business.amwell.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,254 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'bind')”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (business.amwell.com).

  • Valid certificate (79 days left)

    The certificate from Google Trust Services · WE1 verifies for amwell.com and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://amwell.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (39 internal, 13 external) answered without errors.

Domain and trust

  • No CAA record

    amwell.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    amwell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    amwell.com was registered in Feb 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2028

    amwell.com is registered until Feb 2028.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 892 words of copy

    The homepage carries about 892 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Contact Us”, “Request a demo” and “Download the case study”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 37 testimonial or review blocks, 1 trust badge and “90M members”.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:207.211.47.139/32 ip4:199.30.235.99/32 ip4:207.211.42.139/32 include:mkto…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Hiring

Hiring
9 open roles
Teams
Clinical Services (3), Marketing (3), Hosting (1), Legal (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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