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amwell.com website review
Visit site (opens in a new tab)Reviewed 20 October 202624 issues · 95 checks
This review found 24 issues worth fixing on amwell.com, 3 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 111 ms |
| May 9, 2026 | 112 ms |
| May 16, 2026 | 112 ms |
| May 23, 2026 | 121 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 117 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 111 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 102 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 96 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 93 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 97 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 98 ms |
| Oct 3, 2026 | 94 ms |
| Oct 10, 2026 | 92 ms |
| Oct 17, 2026 | 94 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
amwell.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 67
67/100Your mobile performance score is 67 (desktop: 93). Pages that score under 90 lose visitors before the first paint.
Improve image delivery
828 KiB6 images could be 828 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
350 ms · 309 KiB11 files are served with short cache lifetimes, so returning visitors download them again (309 KiB).
Reduce unused JavaScript
450 ms · 96 KiBAbout 96 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Optanon adds 127 ms
127 msOptanon costs a phone 127 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,568 HTML elements
The page has 1,568 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 89 KiBAbout 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
1 third-party service on the page
1 third-party service load with your homepage (Optanon), adding 606 KiB and 127 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.
Phones get a much slower page than desktops
Desktop scores 93 but mobile only 67. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 208 ms of it running JavaScript. That is comfortably low.
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “More than telehealth Amwell provides payers and healthcare …”.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Real-user TTFB: 808 ms
808 msReal visitors wait 808 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 7.2 s
7.2 sThe page becomes fully interactive after 7.2 s. Good is under 3.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
7 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 111 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 12 ms
12 msScripts block the page for only 12 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 37 requests
2.1 MBYour homepage downloads 2.1 MB in 37 requests on a phone: images 1.6 MB (14), scripts 224 KiB (9) and fonts 135 KiB (3). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (653 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
124 KiB1 image is downloaded at several times the size a phone draws it, for example cta-footer-gradient.png at 2,785 px wide, shown at 668 px. Resized copies would save about 124 KiB.
1 image below the first screen load straight away
1 image further down the page (258 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 60 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
10 links with vague text
10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
75 internal links, 19 external
The homepage links to 75 pages on amwell.com and 19 external pages.
8 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Discover how Amwell supports payers and providers with a seamless technology-based platform, improving access to care a…”.
One H1 headline
Your main headline reads: “For health plans The platform for technology-enabled care”.
Title: 38 characters
Your title is a healthy 38 characters: “Your Partner in Care Delivery | Amwell”.
Canonical URL set
The canonical URL is https://business.amwell.com/.
Structured data in place
Structured data found: WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://business.amwell.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,254 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'bind')”.
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 30 days; one year is the recommended minimum.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (business.amwell.com).
Valid certificate (79 days left)
The certificate from Google Trust Services · WE1 verifies for amwell.com and is valid for another 79 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://amwell.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (39 internal, 13 external) answered without errors.
Domain and trust
No CAA record
amwell.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
amwell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 22 years old
22 yearsamwell.com was registered in Feb 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Feb 2028
amwell.com is registered until Feb 2028.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 892 words of copy
The homepage carries about 892 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Request a demo”.
13 calls to action
The homepage has 13 calls to action, for example “Contact Us”, “Request a demo” and “Download the case study”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 37 testimonial or review blocks, 1 trust badge and “90M members”.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:207.211.47.139/32 ip4:199.30.235.99/32 ip4:207.211.42.139/32 include:mkto…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Hiring
- Hiring
- 9 open roles
- Teams
- Clinical Services (3), Marketing (3), Hosting (1), Legal (1)
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/amwell (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 24 issues on amwell.com, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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