analogmotion.com website review

27 files are served with short cache lifetimes, so returning visitors download them again (12.9 MB).

19 images could be 3.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

7 third-party services load with your homepage (YouTube, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.2 MB and 703 ms of main-thread time.

YouTube costs a phone 511 ms of main-thread work and 988 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 599 KiB of JavaScript is downloaded but never used on this page.

6 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

About 125 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 287 ms in total while the page loads. Good is under 200 ms.

20 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 15.3 MB in 45 requests on a phone: media 10.4 MB (2), images 3.5 MB (22) and scripts 1.0 MB (6). Under 2 MB keeps phones on slow connections fast.

beltDrive.png weighs 1.4 MB. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example beltDrive.png at 1,000 px wide, shown at 280 px. Resized copies would save about 998 KiB.

7 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

3 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 4.35 g of CO₂e: 521.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Structured data found (Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.

No XML sitemap at https://analogmotion.com/sitemap.xml, so Google discovers your pages only by following links.

There is no robots.txt at analogmotion.com/robots.txt, the first file search crawlers ask for.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 5 pages on analogmotion.com and 0 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

analogmotion.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

analogmotion.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

analogmotion.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 673 words of visible text.

analogmotion.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.