anberlinmerch.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

The page has 3,344 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Bold Commerce, shopapps.site and Shopify and others), adding 548 KiB and 331 ms of main-thread time.

About 227 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

2 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 237 requests on a phone: other files 852 KiB (121), scripts 691 KiB (60) and images 403 KiB (26). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

39 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Your title is only 14 characters: “Anberlin Merch”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 23 characters: “Anberlin Official Merch”. 70 to 160 characters is enough to sell the click.

Your <h1> is empty.

The homepage links to 116 pages on anberlinmerch.com and 1 external page.

https://anberlinmerch.com/collections/t-shirts, https://anberlinmerch.com/collections/womens-shirts, https://anberlinmerch.com/collections/hoodies-jackets, https://anberlinmerch.com/collections/accessories, https://anberlinmerch.com/collections/music and https://anberlinmerch.com/collections/posters and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

8 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 331 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.