andsons.co.uk website review

The page has 5,070 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

31 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

LoyaltyLion costs a phone 40 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Clarity, LoyaltyLion and Shopify and others), adding 502 KiB and 137 ms of main-thread time.

About 126 KiB of JavaScript is downloaded but never used on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

2 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

About 25 KiB of CSS is downloaded but never applied on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors wait 888 ms for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 4.1 s. Good is under 3.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 83 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.6 MB in 138 requests on a phone: images 1.8 MB (36), scripts 505 KiB (58) and HTML 159 KiB (2). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example PeacoatBoardwalkLSMOBILE1.jpg at 549 px wide, shown at 165 px. Resized copies would save about 87 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.74 g of CO₂e: 89.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

72 buttons have no accessible name, so screen readers announce just “button”.

<svg> elements with an img or image role must have alternative text: 118 elements on the page fail this check, rated serious by axe-core.

57 tap targets are too small or too close together to hit reliably with a finger.

ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

16 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 312 pages on andsons.co.uk and 17 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/pages/newsletter has no meta description, so Google writes the search snippet from whatever text it finds.

/pages/newsletter, /collections/all, /collections/shirts, /collections/long-sleeve-shirts, /collections/short-sleeve-shirts and /collections/sunday-shirts and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

107 of 157 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

andsons.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,190 words of visible text.

DMARC is set to p=none, so mail pretending to be andsons.co.uk is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 24 cookies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.