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animalux.ma website review
Visit site (opens in a new tab)Reviewed 13 November 202628 issues · 77 checks
This review found 28 issues worth fixing on animalux.ma, 9 of them high impact, across 77 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #37,031 of 109,117 reviewed websitesbeats 60%
- #24,679 of 61,799 online storesbeats 54%
- #23,821 of 56,377 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.3 s |
| Jun 27, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 137 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 149 ms |
| Aug 1, 2026 | 148 ms |
| Sep 12, 2026 | 110 ms |
| Sep 19, 2026 | 110 ms |
| Sep 26, 2026 | 119 ms |
| Oct 3, 2026 | 119 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
6,360 HTML elements
The page has 6,360 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 128 ms
128 msShopify costs a phone 128 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, Clarity and Google Fonts and others), adding 587 KiB and 235 ms of main-thread time.
Reduce unused CSS
150 ms · 19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
142 KiBAbout 142 KiB of JavaScript is downloaded but never used on this page.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Improve image delivery
53 KiB4 images could be 53 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
32 KiB6 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 4.5 s
4.5 sYour largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 6.8 s
6.8 sThe page becomes fully interactive after 6.8 s. Good is under 3.8 s.
Speed Index: 4.3 s
4.3 sVisually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 84 ms
84 msScripts block the page for only 84 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.035
0.035The layout barely moves while loading (CLS 0.035, good is under 0.1).
Images and page weight
Page weight: 3.0 MB in 202 requests
3.0 MBYour homepage downloads 3.0 MB in 202 requests on a phone: images 1.5 MB (70), other files 758 KiB (87) and scripts 447 KiB (26). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Animalux-Banner-Mobile-05.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images in older formats
5 images (334 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 buttons without a name
16 buttons have no accessible name, so screen readers announce just “button”.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
14 images without alt text
14 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “Animalux Maroc”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (199 characters)
Your meta description is 199 characters; Google truncates after about 160, so the end of your pitch is cut.
292 internal links, 1 external
The homepage links to 292 pages on animalux.ma and 1 external page.
5 checks passed
One H1 headline
Your main headline reads: “Confort”.
Canonical URL set
The canonical URL is https://animalux.ma/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://animalux.ma/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,851 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://animalux.ma/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://animalux.ma/collections/chiens, https://animalux.ma/collections/alimentation-pour-chiens, https://animalux.ma/collections/croquettes-chiens, https://animalux.ma/collections/patees-chiens, https://animalux.ma/collections/friandises-chiens and https://animalux.ma/collections/complements-alimentaires-chiens and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://animalux.ma/collections/friandises-chiens, https://animalux.ma/collections/complements-alimentaires-chiens, https://animalux.ma/collections/soin-et-hygiene-pour-chiens and https://animalux.ma/collections/shampoings took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 102 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 broken images
7 images failed to load on a phone, for example https://lh3.googleusercontent.com/grass-cs/AABkmLe5drZnzFrQC_DhG6wiogMLvIOSj8XRHg5eqKoOrEGVy_pvAE0vljUdqs0VSdeyvaEulKF4iFz4pUxigNTSL1s6Mp_tF51L1EahuRbWGAwbEjpiDaAknlE8bEG1oXnDZDv9fMFCLBKmp4bS=s160-k-n.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
68 of 75 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 903 words of copy
The homepage carries about 903 words of visible text.
4 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Contact” and “[email protected]”.
151 short forms
151 short forms (5 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at animalux.ma, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Smart Seo · Microsoft Clarity · Easyorder · Reputon Google Reviews Widget
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 28 issues on animalux.ma, including 9 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.