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animigo.de website review
Visit site (opens in a new tab)Reviewed 8 November 202627 issues · 95 checks
This review found 27 issues worth fixing on animigo.de, 9 of them high impact, across 95 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #3,841 of 82,304 reviewed websitesbeats 93%
- #1,892 of 40,980 online storesbeats 93%
- #1,826 of 36,350 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 169 ms |
| May 23, 2026 | 169 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 151 ms |
| Jun 20, 2026 | 152 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 136 ms |
| Jul 25, 2026 | 139 ms |
| Aug 1, 2026 | 136 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 135 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 136 ms |
| Sep 12, 2026 | 139 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 140 ms |
| Oct 10, 2026 | 140 ms |
| Oct 17, 2026 | 138 ms |
| Oct 24, 2026 | 138 ms |
| Oct 31, 2026 | 140 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.4 s
1.9 s
2.4 s
2.9 s
3.4 s
3.9 s
animigo.de does not allow embedding, so this is Google's rendering of the page.
Speed
3,136 HTML elements
The page has 3,136 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused CSS
450 ms · 77 KiBAbout 77 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 207 ms
207 msGoogle Tag Manager costs a phone 207 ms of main-thread work and 382 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 768 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Klaviyo and daktela.com and others), adding 771 KiB and 397 ms of main-thread time.
Reduce unused JavaScript
150 ms · 171 KiBAbout 171 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
50 ms · 131 KiB5 images could be 131 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
83 KiB12 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
Legacy JavaScript
28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.9 s
5.9 sYour largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Speed Index: 4.5 s
4.5 sVisually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 598 ms
598 msReal visitors wait 598 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 169 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 105 ms
105 msScripts block the page for only 105 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 2.6 MB in 241 requests
2.6 MBYour homepage downloads 2.6 MB in 241 requests on a phone: scripts 1.0 MB (108), other files 746 KiB (88) and images 414 KiB (15). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
main-card-background-dog-tongue.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (557 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
50 text elements with low contrast
50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Produkttitel”). One clear main headline is easier for people and search engines.
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
162 internal links, 0 external
The homepage links to 162 pages on animigo.de and 0 external pages.
6 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Kaufe Ergänzungsmittel für Hunde und Katzen – Animigo DE”.
Canonical URL set
The canonical URL is https://www.animigo.de/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.animigo.de/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,308 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to /collections/allergien-juckreiz-katzen, which answers with an error. Visitors hit a dead end and search engines drop it.
5 pages without a meta description
/collections/gelenke-beweglichkeit-hunde, /collections/tagliche-gesundheit-hunde, /collections/zubehor-hunde, /collections/darm-verdauung-hunde and /collections/stress-unruhe-katzen have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
30 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (animigo.de).
Valid certificate (55 days left)
The certificate from Let's Encrypt · YE2 verifies for animigo.de and is valid for another 55 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://animigo.de redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
1 checks passed
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for animigo.de, so a mis-issued certificate from anyone else is refused.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 794 words of copy
The homepage carries about 794 words of visible text.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Shop”.
35 short forms
35 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 135 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be animigo.de is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.mandrillapp.com include:trustpilotservice.com -all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Klaviyo Email Marketing Sms · Awin Affiliate Marketing · Air Reviews · Addrevenue · Rapi · webgains.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on animigo.de, including 9 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.