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anker.com website review

Visit site (opens in a new tab)Reviewed 3 November 202615 issues · 74 checks

This review found 15 issues worth fixing on anker.com, 5 of them high impact, across 74 checks. The most urgent: page weight: 9.3 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
357 ms316 msMay 16Oct 31341 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026352 ms
May 23, 2026340 ms
May 30, 2026333 ms
Jun 6, 2026329 ms
Jun 13, 2026329 ms
Jun 20, 2026328 ms
Jun 27, 2026325 ms
Jul 4, 2026323 ms
Jul 11, 2026322 ms
Jul 18, 2026321 ms
Jul 25, 2026330 ms
Aug 1, 2026337 ms
Aug 8, 2026339 ms
Aug 15, 2026345 ms
Aug 22, 2026338 ms
Aug 29, 2026331 ms
Sep 5, 2026329 ms
Sep 12, 2026328 ms
Sep 19, 2026328 ms
Sep 26, 2026329 ms
Oct 3, 2026328 ms
Oct 10, 2026326 ms
Oct 17, 2026329 ms
Oct 24, 2026334 ms
Oct 31, 2026341 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 342 ms

    342 ms

    Real visitors wait 342 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 987 ms

    987 ms

    Real visitors wait 987 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 352 ms to 341 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

Images and page weight

2 to fix50
  • Page weight: 9.3 MB

    9.3 MB

    Your homepage downloads 9.3 MB on a phone, 1.2 MB of it images (13%). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    582 KiB

    3 images are downloaded at several times the size a phone draws them, for example A2345141_Rich_image_TD01_UK_2400x2400px_V1.png at 2,400 px wide, shown at 180 px. Resized copies would save about 582 KiB.

  • About 2.6 g of CO₂ per visit

    2.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.65 g of CO₂e: 317.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fix33
  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

SEO

100
  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 152 internal links, 32 external

    The homepage links to 152 pages on anker.com and 32 external pages.

8 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Discover Anker and shop chargers, batteries, hubs, docks, portable power stations, conferencing gear, and more.”.

  • One H1 headline

    Your main headline reads: “Anker | Live Charged.”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Anker | Live Charged. - Anker US”.

  • Canonical URL set

    The canonical URL is https://www.anker.com/.

  • Structured data in place

    Structured data found: BreadcrumbList and Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.anker.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,225 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 35 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without an H1

    /anker-smart-laptop-charger-pro, /redefine-your-hub-experience, /anker-x-valorant-laptop-companion, /ultimate-travel-charging-duo, /world-first-45w-smart-display-iphone-charger and /anker-nano have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=26042828&Ver=2&mid=adf058fb-1c6a-49df-852c-fd47fa3bd43a&bo=2&sid=8176d8b0d7d011f1b2489f6a2a51ab69&vid=81770ab0d7d011f188f357224dc6ae59&vids=1&msclkid=N&pi=918639831&lg.

  • 5 small tap targets

    5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://twitter.com/AnkerOfficial?ref=footer (404).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://connect.studentbeans.com/v4/hosted/anker/us?ref=footer.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (anker.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE1 verifies for anker.com and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://anker.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    anker.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    anker.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    anker.com was registered in May 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    anker.com is registered until May 2027.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 5,973 words of copy

    The homepage carries about 5,973 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 73 calls to action

    The homepage has 73 calls to action, for example “Shop By”, “Shop Now” and “SHOP NOW”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: a star rating and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:210.190.116.0/25 a mx include:_spf.google.com include:spf.mandrillapp.com include:5012528.spf05.hubspotemail…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 18 trackers load before any consent

    18

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 13 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 78 other companies contacted

    Loading the homepage contacts 78 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Hosting
Netlify

Company

Founded
2011
Headquarters
Changsha

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 15 issues on anker.com, including 3 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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