Website review, no card needed
anker.com website review
Visit site (opens in a new tab)Reviewed 3 November 202615 issues · 74 checks
This review found 15 issues worth fixing on anker.com, 5 of them high impact, across 74 checks. The most urgent: page weight: 9.3 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 352 ms |
| May 23, 2026 | 340 ms |
| May 30, 2026 | 333 ms |
| Jun 6, 2026 | 329 ms |
| Jun 13, 2026 | 329 ms |
| Jun 20, 2026 | 328 ms |
| Jun 27, 2026 | 325 ms |
| Jul 4, 2026 | 323 ms |
| Jul 11, 2026 | 322 ms |
| Jul 18, 2026 | 321 ms |
| Jul 25, 2026 | 330 ms |
| Aug 1, 2026 | 337 ms |
| Aug 8, 2026 | 339 ms |
| Aug 15, 2026 | 345 ms |
| Aug 22, 2026 | 338 ms |
| Aug 29, 2026 | 331 ms |
| Sep 5, 2026 | 329 ms |
| Sep 12, 2026 | 328 ms |
| Sep 19, 2026 | 328 ms |
| Sep 26, 2026 | 329 ms |
| Oct 3, 2026 | 328 ms |
| Oct 10, 2026 | 326 ms |
| Oct 17, 2026 | 329 ms |
| Oct 24, 2026 | 334 ms |
| Oct 31, 2026 | 341 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 342 ms
342 msReal visitors wait 342 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 987 ms
987 msReal visitors wait 987 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 352 ms to 341 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 9.3 MB
9.3 MBYour homepage downloads 9.3 MB on a phone, 1.2 MB of it images (13%). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
582 KiB3 images are downloaded at several times the size a phone draws them, for example A2345141_Rich_image_TD01_UK_2400x2400px_V1.png at 2,400 px wide, shown at 180 px. Resized copies would save about 582 KiB.
About 2.6 g of CO₂ per visit
2.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.65 g of CO₂e: 317.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
SEO
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
152 internal links, 32 external
The homepage links to 152 pages on anker.com and 32 external pages.
8 checks passed
Meta description: 111 characters
Your meta description is 111 characters: “Discover Anker and shop chargers, batteries, hubs, docks, portable power stations, conferencing gear, and more.”.
One H1 headline
Your main headline reads: “Anker | Live Charged.”.
Title: 32 characters
Your title is a healthy 32 characters: “Anker | Live Charged. - Anker US”.
Canonical URL set
The canonical URL is https://www.anker.com/.
Structured data in place
Structured data found: BreadcrumbList and Corporation.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.anker.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,225 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 35 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
/anker-smart-laptop-charger-pro, /redefine-your-hub-experience, /anker-x-valorant-laptop-companion, /ultimate-travel-charging-duo, /world-first-45w-smart-display-iphone-charger and /anker-nano have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=26042828&Ver=2&mid=adf058fb-1c6a-49df-852c-fd47fa3bd43a&bo=2&sid=8176d8b0d7d011f1b2489f6a2a51ab69&vid=81770ab0d7d011f188f357224dc6ae59&vids=1&msclkid=N&pi=918639831&lg.
5 small tap targets
5 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://twitter.com/AnkerOfficial?ref=footer (404).
1 link through redirect chains
1 link go through two or more redirects, for example https://connect.studentbeans.com/v4/hosted/anker/us?ref=footer.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (anker.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE1 verifies for anker.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://anker.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
anker.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
anker.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsanker.com was registered in May 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
anker.com is registered until May 2027.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 5,973 words of copy
The homepage carries about 5,973 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
73 calls to action
The homepage has 73 calls to action, for example “Shop By”, “Shop Now” and “SHOP NOW”.
1 short form
A short form (3 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: a star rating and 1 trust badge.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:210.190.116.0/25 a mx include:_spf.google.com include:spf.mandrillapp.com include:5012528.spf05.hubspotemail…”.
DKIM signing found
A DKIM key is published (selector “google”, “k2” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
18 trackers load before any consent
18Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 13 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
35 cookies set on arrival
35Opening the homepage sets 35 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
78 other companies contacted
Loading the homepage contacts 78 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Hosting
- Netlify
Company
- Founded
- 2011
- Headquarters
- Changsha
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 15 issues on anker.com, including 3 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.