ankurlighting.com website review

Not measured in this review.

• Tap response (INP) got 17% slower for real visitors

  +17%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 140 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.2 MB

  4.2 MB

  Your homepage downloads 4.2 MB on a phone, 2.2 MB of it images (52%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  Table_Lamp_Phone_UPT_85a8cdc2-2ac8-4be6-a207-761f5d942e80.we is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (2)

• 4 images in older formats

  4 images (387 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (4)

• 5 images below the first screen load straight away

  5 images further down the page (118 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• About 1.2 g of CO₂ per visit

  1.19 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 142.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 19 text elements with low contrast

  19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 4 tap targets too small

  4 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View sourceElements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 5 links without text

  5 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 1 form field without a label

  1 form field has no label, so screen readers announce an empty box and autofill guesses.

  View source

• ARIA role should be appropriate for the element (3 elements)

  ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Meta description is long (180 characters)

  Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• Structured data has 1 problem

  Structured data found (BreadcrumbList, Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  View source

• 301 internal links, 12 external

  The homepage links to 301 pages on ankurlighting.com and 12 external pages.

• 8 pages without a meta description

  https://www.ankurlighting.com/en-us/collections/best-seller, https://www.ankurlighting.com/en-us/collections/led-drivers, https://www.ankurlighting.com/en-us/collections/bollard-light, https://www.ankurlighting.com/en-us/collections/step-lights, https://www.ankurlighting.com/en-us/collections/outdoor-facade-lights and https://www.ankurlighting.com/en-us/collections/outdoor-gate-lights and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 15 pages without an H1

  https://www.ankurlighting.com/en-us/collections/new-arrivals, https://www.ankurlighting.com/en-us/collections/best-seller, https://www.ankurlighting.com/en-us/collections/pendant-lights, https://www.ankurlighting.com/en-us/collections/wall-lights, https://www.ankurlighting.com/en-us/collections/chandeliers and https://www.ankurlighting.com/en-us/collections/table-lamps and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 129 found) and read each the way a search engine does.

• 26 small tap targets

  26 of 92 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• Local business without LocalBusiness data

  Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,381 words of copy

  The homepage carries about 1,381 words of visible text.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 15 cookies set on arrival

  15

  Opening the homepage sets 15 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 31 other companies contacted

  Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.