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anolon.com website review
Visit site (opens in a new tab)Reviewed 8 November 202633 issues · 102 checks
This review found 33 issues worth fixing on anolon.com, 10 of them high impact, across 102 checks. The most urgent: page weight: 14.3 MB in 386 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #11,010 of 83,434 reviewed websitesbeats 82%
- #6,335 of 41,882 online storesbeats 79%
- #6,123 of 37,242 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 179 ms |
| May 30, 2026 | 183 ms |
| Jun 6, 2026 | 187 ms |
| Jun 13, 2026 | 187 ms |
| Jun 20, 2026 | 189 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 196 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 201 ms |
| Jul 25, 2026 | 197 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 190 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 188 ms |
| Aug 29, 2026 | 192 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 200 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 214 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 223 ms |
| Oct 17, 2026 | 222 ms |
| Oct 24, 2026 | 220 ms |
| Oct 31, 2026 | 219 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
anolon.com does not allow embedding, so this is Google's rendering of the page.
Speed
3,601 HTML elements
The page has 3,601 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Clarity and Shopify and others), adding 934 KiB and 669 ms of main-thread time.
Improve image delivery
150 ms · 381 KiB12 images could be 381 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
450 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
407 KiBAbout 407 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Tag Manager adds 242 ms
242 msGoogle Tag Manager costs a phone 242 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
112 KiB13 files are served with short cache lifetimes, so returning visitors download them again (112 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.7 s
17.7 sThe page becomes fully interactive after 17.7 s. Good is under 3.8 s.
Real-user INP: 212 ms
212 msReal visitors wait 212 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 531 ms
531 msReal visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 185 ms
185 msScripts block the page for only 185 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.3 MB in 386 requests
14.3 MBYour homepage downloads 14.3 MB in 386 requests on a phone: media 8.6 MB (1), images 3.3 MB (72) and scripts 1.3 MB (175). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
ANO_Collections_Group_Banner-v2-768.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
9 images below the first screen load straight away
9 images further down the page (285 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (97 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.1 g of CO₂ per visit
4.06 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.06 g of CO₂e: 486.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
31 text elements with low contrast
31 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
28 tap targets too small
28 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
16 elements hidden from screen readers can still receive keyboard focus.
Elements must only use permitted ARIA attributes (6 elements)
Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
62 form fields without a label
62 form fields have no label, so screen readers announce an empty box and autofill guesses.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
251 internal links, 7 external
The homepage links to 251 pages on anolon.com and 7 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Anolon gourmet cookware is crafted from the highest-quality materials and designed for durability, convenience, and lon…”.
One H1 headline
Your main headline reads: “Anolon”.
Title: 43 characters
Your title is a healthy 43 characters: “Performance Cookware Built to Last | Anolon”.
Canonical URL set
The canonical URL is https://anolon.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://anolon.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,791 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/pages/shop-all has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/everlast%E2%84%A2, whose canonical is /collections/everlast%e2%84%a2. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
10 pages without an H1
/pages/vanderpump, /collections/everlast-clad-stainless, /collections/everlast-ceramic-stainless-steel, /collections/everlast-carbon-steel, /collections/nouvelle-stainless-steel and /collections/dutch-ovens-stockpots-saucepots-more and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.
4 checks passed
Linked pages load
10 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 10 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
43 of 45 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (anolon.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE1 verifies for anolon.com and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://anolon.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors; 5 did not answer within 5 s.
Domain and trust
No CAA record
anolon.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
anolon.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsanolon.com was registered in Jun 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2034
anolon.com is registered until Jun 2034.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 625 words of copy
The homepage carries about 625 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now”.
68 calls to action
The homepage has 68 calls to action, for example “Shop by Item”, “Shop All Cookware” and “Shop by Material”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 363 testimonial or review blocks, 1 customer or partner logo and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:eajys2hnpk.spf.app.powerdeliverability.email -all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.
34 cookies set on arrival
34Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Ketch
A consent management tool (Ketch) loads with the page.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Intelligems A B Testing · Microsoft Clarity · Elevar Conversion Tracking · Yotpo Product Reviews · Postscript Sms Marketing · Aspire Affiliates App · Klaviyo Email Marketing Sms · Test Sms · Deliverr Fast Tags · Aspire App · bazaarvoice.com · nofraud.com · botnot.io · automizely.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Fairfield
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on anolon.com, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.