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apam.it website review

Visit site (opens in a new tab)Reviewed 23 October 202639 issues · 92 checks

This review found 39 issues worth fixing on apam.it, 18 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.5 s
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
159 ms139 msMay 2Oct 17145 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026149 ms
May 9, 2026149 ms
May 16, 2026149 ms
May 23, 2026149 ms
May 30, 2026149 ms
Jun 6, 2026148 ms
Jun 13, 2026153 ms
Jun 20, 2026155 ms
Jun 27, 2026156 ms
Jul 4, 2026157 ms
Jul 11, 2026151 ms
Jul 18, 2026148 ms
Jul 25, 2026146 ms
Aug 1, 2026145 ms
Aug 8, 2026144 ms
Aug 15, 2026144 ms
Aug 22, 2026145 ms
Aug 29, 2026143 ms
Sep 5, 2026141 ms
Sep 12, 2026142 ms
Sep 19, 2026144 ms
Sep 26, 2026145 ms
Oct 3, 2026145 ms
Oct 10, 2026146 ms
Oct 17, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of apam.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. apam.it at 0.6 s0.6 s
  2. apam.it at 1.2 s1.2 s
  3. apam.it at 1.8 s1.8 s
  4. apam.it at 2.4 s2.4 s
  5. apam.it at 3.0 s3.0 s
  6. apam.it at 3.5 s3.5 s
  7. apam.it at 4.1 s4.1 s
  8. apam.it at 4.7 s4.7 s

Speed

8 to fix64
  • Improve image delivery

    1.4 s · 224 KiB

    4 images could be 224 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 4,020 HTML elements

    The page has 4,020 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64 (desktop: 77). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    550 ms · 96 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (96 KiB).

  • Cookiebot adds 429 ms

    429 ms

    Cookiebot costs a phone 429 ms of main-thread work and 156 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 56 KiB

    About 56 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • 2 third-party services on the page

    2 third-party services load with your homepage (Cookiebot and Adobe TypeKit), adding 158 KiB and 429 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    164 KiB

    About 164 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 620 ms of it running JavaScript. That is comfortably low.

  • Server response: 341 ms

    341 ms

    Your server sent the HTML in 341 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 8.1 s

    8.1 s

    The page becomes fully interactive after 8.1 s. Good is under 3.8 s.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.155

    0.155

    The layout shifts by 0.155 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 149 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 613 ms

    613 ms

    Real visitors wait 613 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 48 ms

    48 ms

    Scripts block the page for only 48 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 4 images in older formats

    4 images (395 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (243 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 46.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.4 MB in 29 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 29 requests on a phone: scripts 635 KiB (11), images 423 KiB (5) and HTML 142 KiB (2). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

14 to fixGoogle 7182
  • Certain ARIA roles must be contained by particular parents (37 elements)

    Certain ARIA roles must be contained by particular parents: 37 elements on the page fail this check, rated critical by axe-core.

  • Certain ARIA roles must contain particular children (8 elements)

    Certain ARIA roles must contain particular children: 8 elements on the page fail this check, rated critical by axe-core.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA input fields must have an accessible name (2 elements)

    ARIA input fields must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (5 elements).

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 12 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.apam.it/sitemap.xml, so Google discovers your pages only by following links.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 69 internal links, 10 external

    The homepage links to 69 pages on apam.it and 10 external pages.

4 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Public transport service company of Mantova. Timetables and routes of urban and interurban lines, tickets, passes, and …”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “APAM | Public transport company”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.apam.it/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (575 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 15 pages share a meta description

    https://www.apam.it/it, https://www.apam.it/it/lavora-con-noi/avvisi-di-selezione and https://www.apam.it/it/lavora-con-noi/candidatura-spontanea use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.apam.it/it has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    66 of 79 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 419 words of copy

    The homepage carries about 419 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “HOW TO SUBSCRIBE” and “WHERE TO BUY A TICKET”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “HOW TO SUBSCRIBE”, “WHERE TO BUY A TICKET” and “SHOP”.

  • 2 short forms

    2 short forms (7 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Matomo.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 5 email links.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at apam.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Matomo

Company

Founded
1949
Headquarters
Mantua

Upkeep, stack, hiring and company data from programmable.info

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