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apemans.com website review
Visit site (opens in a new tab)Reviewed 18 October 202643 issues · 93 checks
This review found 43 issues worth fixing on apemans.com, 16 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,501 of 109,295 reviewed websitesbeats 44%
- #36,285 of 61,840 online storesbeats 36%
- #34,697 of 56,396 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.3 s |
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 133 ms |
| May 2, 2026 | 140 ms |
| May 9, 2026 | 136 ms |
| May 16, 2026 | 146 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 131 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 139 ms |
| Jun 20, 2026 | 138 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 146 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 157 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 158 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.4 s · 653 KiBAbout 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.8 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Use efficient cache lifetimes
1.3 s · 465 KiB18 files are served with short cache lifetimes, so returning visitors download them again (465 KiB).
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.6 MB and 1.1 s of main-thread time.
Google Tag Manager adds 548 ms
548 msGoogle Tag Manager costs a phone 548 ms of main-thread work and 786 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 48 ms
48 msShopify costs a phone 48 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.
Improve image delivery
147 KiB3 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.4 s
11.4 sYour largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 590 ms
590 msScripts block taps and scrolling for 590 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 133 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 686 ms
686 msReal visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.076
0.076The layout barely moves while loading (CLS 0.076, good is under 0.1).
Images and page weight
Page weight: 4.1 MB in 221 requests
4.1 MBYour homepage downloads 4.1 MB in 221 requests on a phone: scripts 1.7 MB (72), images 1.3 MB (32) and other files 739 KiB (99). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (959 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (189 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (23 elements)
All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (318 characters)
Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
81 internal links, 13 external
The homepage links to 81 pages on apemans.com and 13 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Apeman US”.
Title: 56 characters
Your title is a healthy 56 characters: “apeman Global – Play Forward | Official Site – Apeman US”.
Canonical URL set
The canonical URL is https://apemans.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://apemans.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (447 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://apemans.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://apemans.com/collections/access0ries and https://apemans.com/collections/accessaries all use the title “Accessories – Apeman US”. Search engines can't tell which page to show for a search, so each competes with the others.
14 pages without a meta description
https://apemans.com/collections/50-off, https://apemans.com/pages/apeman-black-friday, https://apemans.com/collections/dash-camera, https://apemans.com/collections/action-camera, https://apemans.com/collections/projector and https://apemans.com/collections/trail-camera and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://apemans.com/collections/accessaries, whose canonical is https://apemans.com/collections/access0ries. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
https://apemans.com/pages/store, https://apemans.com/pages/apeman-black-friday, https://apemans.com/pages/newsroom, https://apemans.com/blogs/news and https://apemans.com/pages/seeker_f1 have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://apemans.com/collections/dash-camera took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=137011673&Ver=2&mid=08f2d053-bf10-40ef-b536-8f7885a0b2b7&bo=1&sid=a948ce50cb4111f1861029f4d36163bb&vid=a948d750cb4111f1a1a0d9001931f88c&vids=1&msclkid=N&pi=918639831&l.
Scrolls sideways on phones
On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
2 checks passed
Tap targets are thumb-sized
31 of 35 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 317 words of copy
The homepage carries about 317 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.
13 calls to action
The homepage has 13 calls to action, for example “Shop Now”, “Learn More” and “Contact Us”.
3 short forms
3 short forms (5 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and Hotjar.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at apemans.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on apemans.com, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.