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apemans.com website review

Visit site (opens in a new tab)Reviewed 18 October 202643 issues · 93 checks

This review found 43 issues worth fixing on apemans.com, 16 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sApr 25Oct 102.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.3 s
May 2, 20262.4 s
May 9, 20262.4 s
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.4 s
Jun 6, 20262.4 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.5 s
Aug 1, 20262.3 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
167 ms126 msApr 25Oct 10146 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026133 ms
May 2, 2026140 ms
May 9, 2026136 ms
May 16, 2026146 ms
May 23, 2026138 ms
May 30, 2026131 ms
Jun 6, 2026138 ms
Jun 13, 2026139 ms
Jun 20, 2026138 ms
Jun 27, 2026142 ms
Jul 4, 2026146 ms
Jul 11, 2026144 ms
Jul 18, 2026149 ms
Jul 25, 2026150 ms
Aug 1, 2026158 ms
Aug 8, 2026162 ms
Aug 15, 2026162 ms
Aug 22, 2026157 ms
Aug 29, 2026154 ms
Sep 5, 2026154 ms
Sep 12, 2026158 ms
Sep 19, 2026152 ms
Sep 26, 2026152 ms
Oct 3, 2026154 ms
Oct 10, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of apemans.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. apemans.com at 0.7 s0.7 s
  2. apemans.com at 1.3 s1.3 s
  3. apemans.com at 2.0 s2.0 s
  4. apemans.com at 2.6 s2.6 s
  5. apemans.com at 3.3 s3.3 s
  6. apemans.com at 3.9 s3.9 s
  7. apemans.com at 4.6 s4.6 s
  8. apemans.com at 5.3 s5.3 s

Speed

9 to fix43
  • Reduce unused JavaScript

    1.4 s · 653 KiB

    About 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.8 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Use efficient cache lifetimes

    1.3 s · 465 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (465 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.6 MB and 1.1 s of main-thread time.

  • Google Tag Manager adds 548 ms

    548 ms

    Google Tag Manager costs a phone 548 ms of main-thread work and 786 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 65 KiB

    About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 48 ms

    48 ms

    Shopify costs a phone 48 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Improve image delivery

    147 KiB

    3 images could be 147 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 11.4 s

    11.4 s

    Your largest element takes 11.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.7 s

    7.7 s

    Visually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 590 ms

    590 ms

    Scripts block taps and scrolling for 590 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 133 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 686 ms

    686 ms

    Real visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.076

    0.076

    The layout barely moves while loading (CLS 0.076, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.1 MB in 221 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 221 requests on a phone: scripts 1.7 MB (72), images 1.3 MB (32) and other files 739 KiB (99). Under 2 MB keeps phones on slow connections fast.

  • 4 images in older formats

    4 images (959 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (189 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 7584
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • All page content should be contained by landmarks (23 elements)

    All page content should be contained by landmarks: 23 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (318 characters)

    Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 81 internal links, 13 external

    The homepage links to 81 pages on apemans.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Apeman US”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “apeman Global – Play Forward | Official Site – Apeman US”.

  • Canonical URL set

    The canonical URL is https://apemans.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://apemans.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (447 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://apemans.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix78
  • 2 pages share a title

    https://apemans.com/collections/access0ries and https://apemans.com/collections/accessaries all use the title “Accessories – Apeman US”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 14 pages without a meta description

    https://apemans.com/collections/50-off, https://apemans.com/pages/apeman-black-friday, https://apemans.com/collections/dash-camera, https://apemans.com/collections/action-camera, https://apemans.com/collections/projector and https://apemans.com/collections/trail-camera and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://apemans.com/collections/accessaries, whose canonical is https://apemans.com/collections/access0ries. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    https://apemans.com/pages/store, https://apemans.com/pages/apeman-black-friday, https://apemans.com/pages/newsroom, https://apemans.com/blogs/news and https://apemans.com/pages/seeker_f1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://apemans.com/collections/dash-camera took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9266
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=137011673&Ver=2&mid=08f2d053-bf10-40ef-b536-8f7885a0b2b7&bo=1&sid=a948ce50cb4111f1861029f4d36163bb&vid=a948d750cb4111f1a1a0d9001931f88c&vids=1&msclkid=N&pi=918639831&l.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

2 checks passed
  • Tap targets are thumb-sized

    31 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 317 words of copy

    The homepage carries about 317 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop Now”, “Learn More” and “Contact Us”.

  • 3 short forms

    3 short forms (5 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at apemans.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on apemans.com, including 15 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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