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aperiatech.com website review
Visit site (opens in a new tab)Reviewed 23 October 202642 issues · 103 checks
This review found 42 issues worth fixing on aperiatech.com, 19 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #62,574 of 81,426 reviewed websitesbeats 20%
- #34,075 of 40,295 online storesbeats 13%
- #1,394 of 2,108 WooCommerce storesbeats 29%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 4.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 75 ms |
| May 9, 2026 | 76 ms |
| May 16, 2026 | 78 ms |
| May 23, 2026 | 83 ms |
| May 30, 2026 | 81 ms |
| Jun 6, 2026 | 83 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 87 ms |
| Jul 11, 2026 | 86 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 78 ms |
| Aug 1, 2026 | 76 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 86 ms |
| Aug 29, 2026 | 81 ms |
| Sep 5, 2026 | 74 ms |
| Sep 12, 2026 | 71 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 73 ms |
| Oct 3, 2026 | 77 ms |
| Oct 10, 2026 | 85 ms |
| Oct 17, 2026 | 95 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
13.2 s · 44.7 MB132 files are served with short cache lifetimes, so returning visitors download them again (44.7 MB).
Reduce unused JavaScript
22.5 s · 2.6 MBAbout 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 22.5 s faster on a phone.
Improve image delivery
3.3 s · 2.4 MB8 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
3.6 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Vimeo, Cookiebot and Google Tag Manager and others), adding 4.4 MB and 853 ms of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50 (desktop: 45). Pages that score under 90 lose visitors before the first paint.
Vimeo adds 530 ms
530 msVimeo costs a phone 530 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
Cookiebot adds 266 ms
266 msCookiebot costs a phone 266 ms of main-thread work and 154 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,663 HTML elements
The page has 2,663 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 111 ms
111 msYour server sent the HTML in 111 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 11.0 s
11.0 sReal visitors wait 11.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 11.0 s
11.0 sReal visitors see the first content after 11.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.8 s
2.8 sReal visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 18.8 s
18.8 sThe first text or image appears after 18.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 47.3 s
47.3 sYour largest element takes 47.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Halo is the only automatic tire inflation solution designed…”.
Speed Index: 25.9 s
25.9 sVisually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 48.2 s
48.2 sThe page becomes fully interactive after 48.2 s. Good is under 3.8 s.
Largest content (LCP) got 114% slower for real visitors
+114%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 255 ms
255 msScripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 75 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 48.7 MB in 179 requests
48.7 MBYour homepage downloads 48.7 MB in 179 requests on a phone: media 39.1 MB (4), scripts 4.5 MB (94) and images 4.3 MB (40). Under 2 MB keeps phones on slow connections fast.
About 13.8 g of CO₂ per visit
13.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 13.81 g of CO₂e: 1656.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (2 elements).
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 30 images in the HTML carry an alt attribute.
11 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 13 WCAG 2.2 A/AA and best-practice rules on the phone render: 11 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Eliminate Tire Failures Before They Happen” and “Eliminate Tire Failures Before They Happen”). One clear main headline is easier for people and search engines.
Meta description is long (227 characters)
Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.
15 links with vague text
15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
70 internal links, 22 external
The homepage links to 70 pages on aperiatech.com and 22 external pages.
6 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “Halo Tire Inflation & Fleet Tire Management | Aperia”.
Canonical URL set
The canonical URL is https://aperiatech.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aperiatech.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example http://aperiatech.com/blog/stories/migway/? (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
4 links through redirect chains
4 links go through two or more redirects, for example http://aperiatech.com/blog/driving-emissions-reduction-aperia-technologies-halo-tire-management-solutions-for-a-greener-planet?.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (aperiatech.com).
Valid certificate (52 days left)
The certificate from Let's Encrypt · YR2 verifies for aperiatech.com and is valid for another 52 days.
http:// redirects to https
http://aperiatech.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
aperiatech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aperiatech.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearsaperiatech.com was registered in Jun 2010 through IONOS SE. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
aperiatech.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,598 words of copy
The homepage carries about 2,598 words of visible text.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “BUY HALO NOW!”, “LEARN MORE” and “Back To Start”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:shops.shopify.com include:mg-spf.greenhouse.io a:dis…”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies, 2 of them by other companies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
- 1 plugin is behind its latest release.make-column-clickable-elementor 1.7.0 → 1.7.1
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 6 open roles
- Teams
- Finance (1), HR (1), Operations (1), Product Management (1)
- Job board
- greenhouse
- Careers page
- aperiatech.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 42 issues on aperiatech.com, including 23 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.