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aperiatech.com website review

Visit site (opens in a new tab)Reviewed 23 October 202642 issues · 103 checks

This review found 42 issues worth fixing on aperiatech.com, 19 of them high impact, across 103 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.2 s1.5 sMay 2Oct 174.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20261.9 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.4 s
Sep 26, 20262.6 s
Oct 3, 20263.3 s
Oct 10, 20263.6 s
Oct 17, 20264.7 s
Real-visitor tap response (INP)75th percentile, phones
99 ms67 msMay 2Oct 1795 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202675 ms
May 9, 202676 ms
May 16, 202678 ms
May 23, 202683 ms
May 30, 202681 ms
Jun 6, 202683 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202686 ms
Jul 18, 202679 ms
Jul 25, 202678 ms
Aug 1, 202676 ms
Aug 8, 202679 ms
Aug 15, 202683 ms
Aug 22, 202686 ms
Aug 29, 202681 ms
Sep 5, 202674 ms
Sep 12, 202671 ms
Sep 19, 202671 ms
Sep 26, 202673 ms
Oct 3, 202677 ms
Oct 10, 202685 ms
Oct 17, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

12 to fix50
  • Use efficient cache lifetimes

    13.2 s · 44.7 MB

    132 files are served with short cache lifetimes, so returning visitors download them again (44.7 MB).

  • Reduce unused JavaScript

    22.5 s · 2.6 MB

    About 2.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 22.5 s faster on a phone.

  • Improve image delivery

    3.3 s · 2.4 MB

    8 images could be 2.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    3.6 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Vimeo, Cookiebot and Google Tag Manager and others), adding 4.4 MB and 853 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 45). Pages that score under 90 lose visitors before the first paint.

  • Vimeo adds 530 ms

    530 ms

    Vimeo costs a phone 530 ms of main-thread work and 4.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 78 KiB

    About 78 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.

  • Cookiebot adds 266 ms

    266 ms

    Cookiebot costs a phone 266 ms of main-thread work and 154 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,663 HTML elements

    The page has 2,663 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 111 ms

    111 ms

    Your server sent the HTML in 111 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 11.0 s

    11.0 s

    Real visitors wait 11.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 11.0 s

    11.0 s

    Real visitors see the first content after 11.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 18.8 s

    18.8 s

    The first text or image appears after 18.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 47.3 s

    47.3 s

    Your largest element takes 47.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Halo is the only automatic tire inflation solution designed…”.

  • Speed Index: 25.9 s

    25.9 s

    Visually, the page fills in at 25.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.2 s

    48.2 s

    The page becomes fully interactive after 48.2 s. Good is under 3.8 s.

  • Largest content (LCP) got 114% slower for real visitors

    +114%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 255 ms

    255 ms

    Scripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 75 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 48.7 MB in 179 requests

    48.7 MB

    Your homepage downloads 48.7 MB in 179 requests on a phone: media 39.1 MB (4), scripts 4.5 MB (94) and images 4.3 MB (40). Under 2 MB keeps phones on slow connections fast.

  • About 13.8 g of CO₂ per visit

    13.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 13.81 g of CO₂e: 1656.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8478
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (2 elements).

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 11 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 13 WCAG 2.2 A/AA and best-practice rules on the phone render: 11 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 2 H1 headlines

    There are 2 <h1> headlines (“Eliminate Tire Failures Before They Happen” and “Eliminate Tire Failures Before They Happen”). One clear main headline is easier for people and search engines.

  • Meta description is long (227 characters)

    Your meta description is 227 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 15 links with vague text

    15 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 70 internal links, 22 external

    The homepage links to 70 pages on aperiatech.com and 22 external pages.

6 checks passed
  • Title: 52 characters

    Your title is a healthy 52 characters: “Halo Tire Inflation & Fleet Tire Management | Aperia”.

  • Canonical URL set

    The canonical URL is https://aperiatech.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aperiatech.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7789
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example http://aperiatech.com/blog/stories/migway/? (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example http://aperiatech.com/blog/driving-emissions-reduction-aperia-technologies-halo-tire-management-solutions-for-a-greener-planet?.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aperiatech.com).

  • Valid certificate (52 days left)

    The certificate from Let's Encrypt · YR2 verifies for aperiatech.com and is valid for another 52 days.

  • http:// redirects to https

    http://aperiatech.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    aperiatech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aperiatech.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    aperiatech.com was registered in Jun 2010 through IONOS SE. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    aperiatech.com is registered until Jun 2027.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,598 words of copy

    The homepage carries about 2,598 words of visible text.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “BUY HALO NOW!”, “LEARN MORE” and “Back To Start”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:shops.shopify.com include:mg-spf.greenhouse.io a:dis…”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies, 2 of them by other companies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.
  • 1 plugin is behind its latest release.make-column-clickable-elementor 1.7.0 → 1.7.1

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Hiring

Hiring
6 open roles
Teams
Finance (1), HR (1), Operations (1), Product Management (1)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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