apidesign.com website review

About 392 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 47 (desktop: 85). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

6 third-party services load with your homepage (Squarespace, Google Tag Manager and Adobe TypeKit and others), adding 1.4 MB and 815 ms of main-thread time.

3 images could be 130 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

Squarespace costs a phone 634 ms of main-thread work and 931 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

Desktop scores 85 but mobile only 47. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We craft environments that shape experiences, reflect cultu…”.

The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

Visually, the page fills in at 7.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 493 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Splunk_Fireplace_1800x1200.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 12 elements on the page fail this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

Your title is only 11 characters: “AP+I Design”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/667364573506ae1f6cd…”.

The homepage links to 15 pages on apidesign.com and 15 external pages.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/join-the-team has no meta description, so Google writes the search snippet from whatever text it finds.

/work has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

HSTS is set, but max-age is 180 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

apidesign.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 54 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.