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aplapollo.com website review
Visit site (opens in a new tab)Reviewed 2 November 202646 issues · 107 checks
This review found 46 issues worth fixing on aplapollo.com, 16 of them high impact, across 107 checks. The most urgent: page weight: 24.9 MB in 132 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 4.2 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 5.2 s |
| Jun 13, 2026 | 5.7 s |
| Jun 20, 2026 | 6.5 s |
| Jun 27, 2026 | 7.8 s |
| Jul 4, 2026 | 7.6 s |
| Jul 11, 2026 | 7.7 s |
| Jul 18, 2026 | 6.1 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.3 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 150 ms |
| May 23, 2026 | 167 ms |
| May 30, 2026 | 201 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 234 ms |
| Jun 20, 2026 | 241 ms |
| Jun 27, 2026 | 247 ms |
| Jul 4, 2026 | 251 ms |
| Jul 11, 2026 | 228 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 162 ms |
| Aug 1, 2026 | 158 ms |
| Aug 8, 2026 | 158 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 158 ms |
| Aug 29, 2026 | 157 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 169 ms |
| Sep 26, 2026 | 173 ms |
| Oct 3, 2026 | 181 ms |
| Oct 10, 2026 | 184 ms |
| Oct 17, 2026 | 185 ms |
| Oct 24, 2026 | 187 ms |
| Oct 31, 2026 | 182 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Font display
1.5 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.5 s).
Use efficient cache lifetimes
23.3 MB27 files are served with short cache lifetimes, so returning visitors download them again (23.3 MB).
Improve image delivery
13.5 MB17 images could be 13.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 68
68/100Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Google/Doubleclick Ads and others), adding 851 KiB and 576 ms of main-thread time.
Reduce unused JavaScript
150 ms · 418 KiBAbout 418 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 359 ms
359 msGoogle Tag Manager costs a phone 359 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
3,000 HTML elements
The page has 3,000 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Facebook adds 216 ms
216 msFacebook costs a phone 216 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
150 ms · 21 KiBAbout 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 504 ms
504 msYour server sent the HTML in 504 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 15.4 s
15.4 sThe page becomes fully interactive after 15.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “India's No. 1 structural steel company infographic”. Most of its time is element render delay (5.2 s).
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 975 ms
975 msReal visitors wait 975 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 301 ms
301 msScripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 185 ms
185 msReal visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.021
0.021The layout barely moves while loading (CLS 0.021, good is under 0.1).
Images and page weight
Page weight: 24.9 MB in 132 requests
24.9 MBYour homepage downloads 24.9 MB in 132 requests on a phone: images 15.9 MB (43), media 7.2 MB (2) and scripts 1.1 MB (37). Under 2 MB keeps phones on slow connections fast.
7 images over 500 KB
7 images weigh 10.7 MB together. On a phone connection a single image that size takes seconds.
10 images far larger than shown
6.2 MB10 images are downloaded at several times the size a phone draws them, for example Bangalore_airport.jpg at 3,600 px wide, shown at 390 px. Resized copies would save about 6.2 MB.
17 images in older formats
17 images (13.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
13 images below the first screen load straight away
13 images further down the page (11.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 7.0 g of CO₂ per visit
7.05 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.05 g of CO₂e: 845.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
Hidden but focusable
14 elements hidden from screen readers can still receive keyboard focus.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 230 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
73 internal links, 139 external
The homepage links to 73 pages on aplapollo.com and 139 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “APL Apollo is a leading steel pipes manufacturer offering premium steel pipe and GI pipe solutions for construction, in…”.
Title: 54 characters
Your title is a healthy 54 characters: “India’s Leading Steel Pipes & Tubes Brand | APL Apollo”.
Canonical URL set
The canonical URL is https://aplapollo.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aplapollo.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (4,136 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (7 KiB, 28 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/resource-center/case-study has no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/products/categories has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://strapi.aplapollo.com/uploads/p3s3_img_08_2497730c37.png.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
2 checks passed
Tap targets are thumb-sized
32 of 33 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (aplapollo.com).
Valid certificate (74 days left)
The certificate from Let's Encrypt · YE1 verifies for aplapollo.com and is valid for another 74 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aplapollo.com redirects to the secure version.
All 48 links work
All 48 links checked from your homepage (28 internal, 20 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
DNSSEC is off
aplapollo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 16 years old
16 yearsaplapollo.com was registered in Jun 2010 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only starfieldtech.com, digicert.com, godaddy.com and comodoca.com to issue certificates for aplapollo.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2030
aplapollo.com is registered until Jun 2030.
Content and conversion
Thin social proof
Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 3,935 words of copy
The homepage carries about 3,935 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CONTACT US” and “ENQUIRE NOW”.
5 calls to action
The homepage has 5 calls to action, for example “contact us”, “Enquire Now” and “Contact Us”.
2 short forms
2 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spf.maildirect.co.in include:spf.sendinblue.com include:spf.ymlp.com …”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2024.
Stack
- Framework
- Next.js
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- AWS
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
- Careers page
- aplapollo.com/career (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on aplapollo.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.