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aplapollo.com website review

Visit site (opens in a new tab)Reviewed 2 November 202646 issues · 107 checks

This review found 46 issues worth fixing on aplapollo.com, 16 of them high impact, across 107 checks. The most urgent: page weight: 24.9 MB in 132 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.5 s2.4 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20264.2 s
May 30, 20264.8 s
Jun 6, 20265.2 s
Jun 13, 20265.7 s
Jun 20, 20266.5 s
Jun 27, 20267.8 s
Jul 4, 20267.6 s
Jul 11, 20267.7 s
Jul 18, 20266.1 s
Jul 25, 20264.2 s
Aug 1, 20263.4 s
Aug 8, 20263.3 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.2 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.3 s
Oct 24, 20263.3 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
266 ms135 msMay 16Oct 31182 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026150 ms
May 23, 2026167 ms
May 30, 2026201 ms
Jun 6, 2026211 ms
Jun 13, 2026234 ms
Jun 20, 2026241 ms
Jun 27, 2026247 ms
Jul 4, 2026251 ms
Jul 11, 2026228 ms
Jul 18, 2026194 ms
Jul 25, 2026162 ms
Aug 1, 2026158 ms
Aug 8, 2026158 ms
Aug 15, 2026159 ms
Aug 22, 2026158 ms
Aug 29, 2026157 ms
Sep 5, 2026160 ms
Sep 12, 2026161 ms
Sep 19, 2026169 ms
Sep 26, 2026173 ms
Oct 3, 2026181 ms
Oct 10, 2026184 ms
Oct 17, 2026185 ms
Oct 24, 2026187 ms
Oct 31, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix68
  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Font display

    1.5 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.5 s).

  • Use efficient cache lifetimes

    23.3 MB

    27 files are served with short cache lifetimes, so returning visitors download them again (23.3 MB).

  • Improve image delivery

    13.5 MB

    17 images could be 13.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google/Doubleclick Ads and others), adding 851 KiB and 576 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 418 KiB

    About 418 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google Tag Manager adds 359 ms

    359 ms

    Google Tag Manager costs a phone 359 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3,000 HTML elements

    The page has 3,000 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Facebook adds 216 ms

    216 ms

    Facebook costs a phone 216 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    24 KiB

    Polyfills for old browsers add 24 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 504 ms

    504 ms

    Your server sent the HTML in 504 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.4 s

    15.4 s

    The page becomes fully interactive after 15.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “India's No. 1 structural steel company infographic”. Most of its time is element render delay (5.2 s).

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 975 ms

    975 ms

    Real visitors wait 975 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 301 ms

    301 ms

    Scripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 150 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 185 ms

    185 ms

    Real visitors wait 185 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.021

    0.021

    The layout barely moves while loading (CLS 0.021, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 24.9 MB in 132 requests

    24.9 MB

    Your homepage downloads 24.9 MB in 132 requests on a phone: images 15.9 MB (43), media 7.2 MB (2) and scripts 1.1 MB (37). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 10.7 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    6.2 MB

    10 images are downloaded at several times the size a phone draws them, for example Bangalore_airport.jpg at 3,600 px wide, shown at 390 px. Resized copies would save about 6.2 MB.

  • 17 images in older formats

    17 images (13.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 13 images below the first screen load straight away

    13 images further down the page (11.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 7.0 g of CO₂ per visit

    7.05 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.05 g of CO₂e: 845.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7888
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Hidden but focusable

    14 elements hidden from screen readers can still receive keyboard focus.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 form fields without a label

    7 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 230 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 73 internal links, 139 external

    The homepage links to 73 pages on aplapollo.com and 139 external pages.

6 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “APL Apollo is a leading steel pipes manufacturer offering premium steel pipe and GI pipe solutions for construction, in…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “India’s Leading Steel Pipes & Tubes Brand | APL Apollo”.

  • Canonical URL set

    The canonical URL is https://aplapollo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aplapollo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,136 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 28 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /resource-center/case-study has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /products/categories has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9276
  • 10 broken images

    10 images failed to load on a phone, for example https://strapi.aplapollo.com/uploads/p3s3_img_08_2497730c37.png.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    32 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aplapollo.com).

  • Valid certificate (74 days left)

    The certificate from Let's Encrypt · YE1 verifies for aplapollo.com and is valid for another 74 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://aplapollo.com redirects to the secure version.

  • All 48 links work

    All 48 links checked from your homepage (28 internal, 20 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    aplapollo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 16 years old

    16 years

    aplapollo.com was registered in Jun 2010 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only starfieldtech.com, digicert.com, godaddy.com and comodoca.com to issue certificates for aplapollo.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Jun 2030

    aplapollo.com is registered until Jun 2030.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,935 words of copy

    The homepage carries about 3,935 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “ENQUIRE NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “contact us”, “Enquire Now” and “Contact Us”.

  • 2 short forms

    2 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spf.maildirect.co.in include:spf.sendinblue.com include:spf.ymlp.com …”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

Framework
Next.js
Analytics
Google Analytics | Google Tag Manager
Hosting
AWS

Hiring

Hiring
3 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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