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apothecarium.com website review

Visit site (opens in a new tab)Reviewed 23 October 202633 issues · 102 checks

This review found 33 issues worth fixing on apothecarium.com, 14 of them high impact, across 102 checks. The most urgent: audioeye-services.com adds 3.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.3 sMay 2Oct 172.5 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.8 s
May 9, 20263.2 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.1 s
Jun 6, 20262.7 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.0 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.6 s
Oct 17, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
127 ms109 msMay 2Oct 17121 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026116 ms
May 9, 2026117 ms
May 16, 2026117 ms
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026111 ms
Jun 20, 2026111 ms
Jun 27, 2026112 ms
Jul 4, 2026112 ms
Jul 11, 2026112 ms
Jul 18, 2026113 ms
Jul 25, 2026113 ms
Aug 1, 2026117 ms
Aug 8, 2026117 ms
Aug 15, 2026119 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026121 ms
Sep 19, 2026120 ms
Sep 26, 2026119 ms
Oct 3, 2026121 ms
Oct 10, 2026125 ms
Oct 17, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of apothecarium.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. apothecarium.com at 1.4 s1.4 s
  2. apothecarium.com at 2.8 s2.8 s
  3. apothecarium.com at 4.2 s4.2 s
  4. apothecarium.com at 5.6 s5.6 s
  5. apothecarium.com at 7.0 s7.0 s
  6. apothecarium.com at 8.4 s8.4 s
  7. apothecarium.com at 9.8 s9.8 s
  8. apothecarium.com at 11.2 s11.2 s

apothecarium.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix55
  • audioeye-services.com adds 3.6 s

    3.6 s

    audioeye-services.com costs a phone 3.6 s of main-thread work and 334 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.9 s · 580 KiB

    About 580 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Improve image delivery

    2.0 s · 348 KiB

    1 image could be 348 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    2.0 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Main-thread work: 7.6 s

    A phone's processor spends 7.6 s on main-thread work while loading, 5.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye-services.com, Google Tag Manager and Google Maps and others), adding 1.2 MB and 4.3 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 69). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 270 ms

    270 ms

    Google Tag Manager costs a phone 270 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 235 ms

    235 ms

    Google Maps costs a phone 235 ms of main-thread work and 460 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,641 HTML elements

    The page has 1,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    60 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 13.5 s

    13.5 s

    Visually, the page fills in at 13.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.6 s

    17.6 s

    The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.6 s

    3.6 s

    The first text or image appears after 3.6 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 227 ms

    227 ms

    Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 116 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 136 ms

    136 ms

    Real visitors wait 136 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.1 MB in 150 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 150 requests on a phone: images 2.4 MB (73), scripts 1.4 MB (35) and fonts 232 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 138.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9496
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (56 elements).

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10083
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (75 characters)

    Your title is 75 characters, so Google will cut it off around 60: “Dispensary Near Me | The Apothecarium Dispensaries | Recreational & Medical”.

  • 25 internal links, 36 external

    The homepage links to 25 pages on apothecarium.com and 36 external pages.

6 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “The Apothecarium dispensaries welcome all recreational and medical customers. Delivery, drive thru, online or visit a d…”.

  • Canonical URL set

    The canonical URL is https://apothecarium.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://apothecarium.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (340 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /accessibility has no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages slow to respond

    /brands, /consultation, /medical-card, /blog, /contact-us and /about-us and 5 others took over 3 s to send their HTML from our server.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://wsv3cdn.audioeye-services.com/static-scripts/v2/2026-10-22/compliance.css' from or…”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (apothecarium.com).

  • Valid certificate (82 days left)

    The certificate from Google Trust Services · WE1 verifies for apothecarium.com and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://apothecarium.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 35 links work

    All 35 links checked from your homepage (15 internal, 20 external) answered without errors; 4 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    apothecarium.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 16 years old

    16 years

    apothecarium.com was registered in Apr 2010 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for apothecarium.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2029

    apothecarium.com is registered until Apr 2029.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 304 words of copy

    The homepage carries about 304 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Apothecarium at Burtonsville” and “Shop Top Brands & Amazing Strains”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Contact Us” and “Shop Top Brands & Amazing Strains”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be apothecarium.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:5652255.spf10.hubspotemail.net include:_spf.google.com include:_spf.elasticemail.com include:spf.protect…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager

Company

Employees
120

Upkeep, stack, hiring and company data from programmable.info

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