april-please.com website review

The page has 3,663 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

10 images could be 448 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

A phone's processor spends 3.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 47 ms of main-thread work and 483 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Clarity, Shopify and mailerlite.com and others), adding 616 KiB and 180 ms of main-thread time.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

4 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

12 files are served with short cache lifetimes, so returning visitors download them again (121 KiB).

About 51 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Slide image”.

The page becomes fully interactive after 14.2 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.3 MB in 294 requests on a phone: images 2.5 MB (44), other files 1.0 MB (120) and scripts 556 KiB (86). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

There is no <h1>, so neither visitors nor Google get a clear main headline.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 149 pages on april-please.com and 10 external pages.

There is no https://april-please.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://april-please.com/en/pages/les-best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.