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aproplan.com website review

Visit site (opens in a new tab)Reviewed 24 October 202634 issues · 92 checks

This review found 34 issues worth fixing on aproplan.com, 15 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of aproplan.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. aproplan.com at 0.4 s0.4 s
  2. aproplan.com at 0.8 s0.8 s
  3. aproplan.com at 1.1 s1.1 s
  4. aproplan.com at 1.5 s1.5 s
  5. aproplan.com at 1.9 s1.9 s
  6. aproplan.com at 2.3 s2.3 s
  7. aproplan.com at 2.6 s2.6 s
  8. aproplan.com at 3.0 s3.0 s

aproplan.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix37
  • Improve image delivery

    5.3 s · 1.0 MB

    2 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.3 s faster on a phone.

  • Render-blocking requests

    2.4 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Reduce unused JavaScript

    1.9 s · 506 KiB

    About 506 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 496 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (496 KiB).

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.8 MB and 776 ms of main-thread time.

  • Reduce unused CSS

    460 ms · 126 KiB

    About 126 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Google Tag Manager adds 362 ms

    362 ms

    Google Tag Manager costs a phone 362 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,014 HTML elements

    The page has 2,014 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Cloudflare CDN adds 37 ms

    37 ms

    Cloudflare CDN costs a phone 37 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    17 KiB

    17 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 66 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix40
  • Largest Contentful Paint: 20.7 s

    20.7 s

    Your largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Quality assurance inspection”.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.241

    0.241

    The layout shifts by 0.241 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 396 ms

    396 ms

    Scripts block taps and scrolling for 396 ms in total while the page loads. Good is under 200 ms.

  • 30 images without width and height

    30 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

4 to fix38
  • Page weight: 6.4 MB in 150 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 150 requests on a phone: images 2.2 MB (59), scripts 1.8 MB (36) and media 1.6 MB (3). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    quality-assurance-inspection.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    389 KiB

    2 images are downloaded at several times the size a phone draws them, for example quality-assurance-inspection.png at 1,232 px wide, shown at 350 px. Resized copies would save about 389 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (369 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.82 g of CO₂e: 217.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8392
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 55 internal links, 15 external

    The homepage links to 55 pages on aproplan.com and 15 external pages.

8 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Build smarter, better and faster with Aproplan construction management software for snagging, defect management, site i…”.

  • One H1 headline

    Your main headline reads: “APROPLAN · CONSTRUCTION MANAGEMENT SOFTWARE”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “Construction Management Software - Aproplan”.

  • Canonical URL set

    The canonical URL is https://www.aproplan.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://aproplan.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,110 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without an H1

    /features/snagging, /features/digital-inspections and /features/document-management have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7093
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Does not redirect HTTP traffic to HTTPS

    Does not redirect HTTP traffic to HTTPS.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    35 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix50
  • No HTTPS

    Your homepage is served without HTTPS, so browsers mark it “Not secure” and some refuse forms on it.

  • http:// does not redirect

    http://aproplan.com does not redirect to https, so some visitors land on the insecure version.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

1 checks passed
  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 77 days

    aproplan.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

3 checks passed
  • Domain is 15 years old

    15 years

    aproplan.com was registered in Jan 2011 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, godaddy.com and letsencrypt.org to issue certificates for aproplan.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    aproplan.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 721 words of copy

    The homepage carries about 721 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a demo”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Book a demo”, “Book A Demo” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 19 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aproplan.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.salesforce.com include:sendgrid.net include:u1859772.wl.sendgrid.net include:_spf.google.com includ…”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.tablepress 3.3 → 3.4.1

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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