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apsaraskincare.com website review

Visit site (opens in a new tab)Reviewed 24 October 202636 issues · 103 checks

This review found 36 issues worth fixing on apsaraskincare.com, 10 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.5 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20261.9 s
May 16, 20261.9 s
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
185 ms127 msMay 2Oct 17172 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026152 ms
May 9, 2026145 ms
May 16, 2026142 ms
May 23, 2026134 ms
May 30, 2026135 ms
Jun 6, 2026136 ms
Jun 13, 2026137 ms
Jun 20, 2026146 ms
Jun 27, 2026143 ms
Jul 4, 2026143 ms
Jul 11, 2026145 ms
Jul 18, 2026144 ms
Jul 25, 2026152 ms
Aug 1, 2026153 ms
Aug 8, 2026148 ms
Aug 15, 2026155 ms
Aug 22, 2026160 ms
Aug 29, 2026170 ms
Sep 5, 2026178 ms
Sep 12, 2026163 ms
Sep 19, 2026162 ms
Sep 26, 2026162 ms
Oct 3, 2026154 ms
Oct 10, 2026170 ms
Oct 17, 2026172 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of apsaraskincare.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. apsaraskincare.com at 0.7 s0.7 s
  2. apsaraskincare.com at 1.5 s1.5 s
  3. apsaraskincare.com at 2.2 s2.2 s
  4. apsaraskincare.com at 2.9 s2.9 s
  5. apsaraskincare.com at 3.7 s3.7 s
  6. apsaraskincare.com at 4.4 s4.4 s
  7. apsaraskincare.com at 5.1 s5.1 s
  8. apsaraskincare.com at 5.8 s5.8 s

apsaraskincare.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix52
  • Reduce unused JavaScript

    4.1 s · 980 KiB

    About 980 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    50 ms · 1.7 MB

    15 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, vitals.app and Klaviyo and others), adding 2.1 MB and 1.1 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 76). Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    400 ms · 82 KiB

    Polyfills for old browsers add 82 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Shopify adds 334 ms

    334 ms

    Shopify costs a phone 334 ms of main-thread work and 947 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,957 HTML elements

    The page has 1,957 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • vitals.app adds 150 ms

    150 ms

    vitals.app costs a phone 150 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 145 ms

    145 ms

    Klaviyo costs a phone 145 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    100 ms · 179 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (179 KiB).

  • Render-blocking requests

    150 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 145 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 24.8 s

    24.8 s

    Your largest element takes 24.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • 41 images without width and height

    41 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 250 ms

    250 ms

    Scripts block taps and scrolling for 250 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 152 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 794 ms

    794 ms

    Real visitors wait 794 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix62
  • Page weight: 6.0 MB in 386 requests

    6.0 MB

    Your homepage downloads 6.0 MB in 386 requests on a phone: images 2.2 MB (37), scripts 2.2 MB (171) and other files 1.1 MB (133). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    Glycolic_Acid_Saffron_Mask_Nourishing_Post_Mask_Serum_vertic is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.7 g of CO₂ per visit

    1.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 203.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix84
  • 9 images without alt text

    9 images have no alt text, which hurts accessibility and image search.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • 30 links without text

    30 visible links have no text or label, so screen readers cannot say where they go.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

SEO

3 to fixGoogle 8588
  • Meta description is long (206 characters)

    Your meta description is 206 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • One H1 headline

    Your <h1> is empty.

  • 181 internal links, 20 external

    The homepage links to 181 pages on apsaraskincare.com and 20 external pages.

6 checks passed
  • Title: 62 characters

    Your title is a healthy 62 characters: “Apsara: Ayurvedic Skin & Hair Care Products – Apsara Skin Care”.

  • Canonical URL set

    The canonical URL is https://www.apsaraskincare.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.apsaraskincare.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,046 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 12 pages without a meta description

    /collections/all, /policies/shipping-policy, /collections/best-selling-products, /collections/new-arrivals, /collections/product-sets and /collections/facial-cleansers and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /products/tinted-sheer-lip-color has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9686
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Maximum call stack size exceeded”.

2 checks passed
  • Tap targets are thumb-sized

    54 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 2 broken external links

    2 links to other sites are dead, for example https://www.ellecanada.com/vip/elle-extra/roop-saffron-bright-skin-potion-the-gold-standard-of-effective-skincare-by-apsaras-founder-sheetal-rawal (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://pinterest.com/apsaraskincare.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (apsaraskincare.com).

  • Valid certificate (66 days left)

    The certificate from Let's Encrypt · YE1 verifies for apsaraskincare.com and is valid for another 66 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://apsaraskincare.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    apsaraskincare.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 17 years old

    17 years

    apsaraskincare.com was registered in Oct 2009 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, ssl.com, globalsign.com and pki.goog to issue certificates for apsaraskincare.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Oct 2027

    apsaraskincare.com is registered until Oct 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 492 words of copy

    The homepage carries about 492 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 19 calls to action

    The homepage has 19 calls to action, for example “Shop”, “Shop by Category” and “Shop by Skin Type”.

  • 15 short forms

    15 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

3 to fix25
  • No SPF record

    apsaraskincare.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be apsaraskincare.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 36 issues on apsaraskincare.com, including 16 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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