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aptim.com website review

Visit site (opens in a new tab)Reviewed 24 October 202646 issues · 108 checks

This review found 46 issues worth fixing on aptim.com, 19 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 2Oct 172.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.2 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.3 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
156 ms117 msMay 2Oct 17125 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026139 ms
May 9, 2026137 ms
May 16, 2026137 ms
May 23, 2026145 ms
May 30, 2026147 ms
Jun 6, 2026151 ms
Jun 13, 2026150 ms
Jun 20, 2026150 ms
Jun 27, 2026140 ms
Jul 4, 2026138 ms
Jul 11, 2026141 ms
Jul 18, 2026142 ms
Jul 25, 2026138 ms
Aug 1, 2026135 ms
Aug 8, 2026129 ms
Aug 15, 2026128 ms
Aug 22, 2026129 ms
Aug 29, 2026122 ms
Sep 5, 2026127 ms
Sep 12, 2026127 ms
Sep 19, 2026123 ms
Sep 26, 2026128 ms
Oct 3, 2026125 ms
Oct 10, 2026121 ms
Oct 17, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix32
  • Reduce unused JavaScript

    6.3 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Render-blocking requests

    3.0 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Improve image delivery

    1.4 s · 703 KiB

    3 images could be 703 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.1 s

    A phone's processor spends 6.1 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vimeo and Accessibe Accessibility Overlay and others), adding 10.2 MB and 1.6 s of main-thread time.

  • Vimeo adds 247 ms

    247 ms

    Vimeo costs a phone 247 ms of main-thread work and 9.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 930 ms

    930 ms

    Google Tag Manager costs a phone 930 ms of main-thread work and 754 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    600 ms · 126 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (126 KiB).

  • Reduce unused CSS

    450 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 500 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 32. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.9 s

    9.9 s

    The first text or image appears after 9.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.0 s

    19.0 s

    Your largest element takes 19.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 914 ms

    914 ms

    Real visitors wait 914 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 139 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.9 MB in 131 requests

    11.9 MB

    Your homepage downloads 11.9 MB in 131 requests on a phone: other files 8.1 MB (50), scripts 2.1 MB (43) and images 1.2 MB (12). Under 2 MB keeps phones on slow connections fast.

  • About 3.4 g of CO₂ per visit

    3.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.37 g of CO₂e: 404.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 7587
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    3 frames have no title, so screen-reader users cannot tell what they contain.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8583
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (294 characters)

    Your meta description is 294 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 195 internal links, 9 external

    The homepage links to 195 pages on aptim.com and 9 external pages.

6 checks passed
  • Title: 63 characters

    Your title is a healthy 63 characters: “Resilience, Environmental, and Infrastructure Solutions | APTIM”.

  • Canonical URL set

    The canonical URL is https://www.aptim.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, Place and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aptim.com/sitemap_index.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,133 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 86 small tap targets

    86 of 121 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “_linkedin_partner_id is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://aptim.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/aptimglobal.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aptim.com).

  • Valid certificate (34 days left)

    The certificate from Google Trust Services · WE1 verifies for aptim.com and is valid for another 34 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 27 did not answer within 5 s.

Domain and trust

  • No CAA record

    aptim.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aptim.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    aptim.com was registered in Jun 2004 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2029

    aptim.com is registered until Jun 2029.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 798 words of copy

    The homepage carries about 798 words of visible text.

4 checks passed
  • 18 calls to action

    The homepage has 18 calls to action, for example “LEARN MORE”, “Learn More.” and “JOIN THE TEAM”.

  • 4 short forms

    4 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aptim.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx a:mail.aptim.com ip4:208.185.229.45 include:spf.protection.outlook.com include:_spf.salesforce.com include:as…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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