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apwebworld.com website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 101 checks

This review found 33 issues worth fixing on apwebworld.com, 10 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s2.1 sJul 25Oct 174.6 s
Show as table
DateReal-visitor load time (LCP)
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20263.3 s
Oct 3, 20264.2 s
Oct 10, 20264.6 s
Oct 17, 20264.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix72
  • Render-blocking requests

    1.2 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google CDN and Other Google APIs/SDKs and others), adding 4.0 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • YouTube adds 778 ms

    778 ms

    YouTube costs a phone 778 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    950 ms

    The HTML itself could arrive about 950 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    936 ms

    Reduce initial server response time. Google estimates savings of 936 ms on a phone.

  • Google CDN adds 599 ms

    599 ms

    Google CDN costs a phone 599 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,437 HTML elements

    The page has 2,437 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Server response: 1.0 s

    1.0 s

    Your server takes 1.0 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Reduce unused CSS

    188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    30 KiB

    1 image could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    2 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

Core Web Vitals

6 to fix82
  • Time to Interactive: 30.6 s

    30.6 s

    The page becomes fully interactive after 30.6 s. Good is under 3.8 s.

  • Speed Index: 12.5 s

    12.5 s

    Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 54% slower for real visitors

    +54%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 563 ms

    563 ms

    Scripts block taps and scrolling for 563 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Largest Contentful Paint: 2.3 s

    2.3 s

    Your largest element renders in 2.3 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “At AP Web World, we help businesses to get more visibility,…”.

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.3 MB in 131 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 131 requests on a phone: scripts 3.8 MB (41), other files 1.0 MB (18) and HTML 481 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (115 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 213.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8691
  • ARIA commands must have an accessible name (8 elements)

    ARIA commands must have an accessible name: 8 elements on the page fail this check, rated serious by axe-core.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (152 elements)

    All page content should be contained by landmarks: 152 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 9 form fields without a label

    9 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 56 internal links, 19 external

    The homepage links to 56 pages on apwebworld.com and 19 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “AP Web World is a top Digital Marketing Agency in India, trusted since 2012 by 1400+ clients. SEO, PPC & Social Media e…”.

  • One H1 headline

    Your main headline reads: “Leading Digital Marketing Agency in India”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Best Digital Marketing Agency in India | AP Web World”.

  • Canonical URL set

    The canonical URL is https://apwebworld.com/.

  • Structured data in place

    Structured data found: Article, FAQPage, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://apwebworld.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,469 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 3 pages slow to respond

    /content-marketing, /guest-posting and /performance-marketing-agency-in-india took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://apwebworld.com/wp-content/uploads/2026/07/elementor/thumbs/real-results-real-growth-rr2eahfyln8pw0v8q9yw1mw9akw43o77cyr67lng30.webp.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 409 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    53 of 53 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (apwebworld.com).

  • Valid certificate (88 days left)

    The certificate from Let's Encrypt · YR1 verifies for apwebworld.com and is valid for another 88 days.

  • http:// redirects to https

    http://apwebworld.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (34 internal, 11 external) answered without errors.

Domain and trust

  • No CAA record

    apwebworld.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    apwebworld.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    apwebworld.com was registered in Nov 2014 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2027

    apwebworld.com is registered until Nov 2027.

Content and conversion

100
  • About 2,081 words of copy

    The homepage carries about 2,081 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us” and “Request a Call →”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact us”, “Request a Call →” and “Get a Free Growth Plan”.

  • 4 short forms

    4 short forms (6 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 16 testimonial or review blocks, 1 customer or partner logo, a star rating and “1400+ brands”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix45
  • No DMARC policy

    apwebworld.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 45/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.1.3; the current release is 7.1.4.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics
Hosting
Public Domain Registry Pdr

Upkeep, stack, hiring and company data from programmable.info

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